Zach Benson

Between 2018 and 2020, I spent $300k on travel.

Whenever a speaking event organizer told me they wouldn’t be able to pay for my flights and accommodations, I offered to pay for it myself.

To back up a step, in 2017 I noticed that people speaking at international events, conferences, and masterminds were getting insane recognition, online exposure, and leads.

I wanted that for myself.

But I wasn’t well known enough to be invited.

So I found mutual acquaintances to intro me, reached out to event organizers, and offered to provide them value through Assistagram, my Instagram growth agency.

It took hundreds of hours to patiently follow up, schedule calls, and convince them to feature me.

And then, more often than not, agree to pay my own fare when they wouldn’t.

The result: that investment has 55xd itself. And I expect it to be worth even more as the recognition I’ve gained results in opportunities to speak at other conferences and more leads.

No one’s going to open that door for you.

You have to hustle to get a foot inside.

And, of course, be willing to spend money to make money.

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