a year ago
Co Creator: 
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39
Posted On: October 8th 2025, 07:05 pm
When @gretelnyc first designed Hart Bageri’s identity in 2018, Richard Hart was opening a single bakery in Copenhagen's Frederiksberg neighbourhood. The visual system – anchored by Freehand Blockletter and Graphik, rendered in stark black and white – captured the focused intensity of a baker obsessed with craft. Seven years later, Hart has grown to over 10 locations with a product line extending far beyond traditional baked goods. The identity needed to grow with it.
Explore the case study at our link in bio.
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CREDITS
Graphic Design: @gretelnyc
Typography: Basel by @optimofoundry
Illustration: @braulioamado
Photography: @martinkaufmann, @gretelnyc, @nomacph and @spacon.studio
Explore the case study at our link in bio.
———
CREDITS
Graphic Design: @gretelnyc
Typography: Basel by @optimofoundry
Illustration: @braulioamado
Photography: @martinkaufmann, @gretelnyc, @nomacph and @spacon.studio
Comments (39)
a year agomccullah
We will see more of this. Brands refusing to contain their vibe into a singular expression or execution.
a year agohawker_jann
People will eventually prefere and attach one icon to the brand, but nice work!
a year agopeegfeesh
but their main logo apart from the typeface is the upside down hand with the eyes?
a year agomelograni
The logo is the logotype, but the graphic elements in this brand identity are important and give the right vibes everywhere 😍
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