a year ago
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3
Posted On: October 10th 2025, 11:45 am
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I try not to be too dramatic when talking about business and my career… but yesterday I was telling someone about the last 10 years in real estate and it occurred to me that exactly a year ago I made a big decision about my career.
I flew to Salt Lake City was out there with Dustin Brohm, who is a coach and one of my mentors. He was holding an event for team leaders.
Dustin being at REAL Broker I assumed the event was a “recruitment magnet”. Figured that was the upsell at the very end and when we were talking about the event over the phone, I mentioned that expectation to him. What he said, surprise the hell out of me: Not only was it not that. But REAL would have his ass if he flew a bunch of agents out to his hometown to pitch his brokerage.
When I arrived, there were 30 or so agents in a room; most of them were from Real. “Here we go” I said. Here’s what happened after three days at the event: NOT ONE agent tried to pitch me on coming over to Real. Not a single one.
I remember calling my wife and telling her what a breath of fresh air it was to not be recruited. People were genuinely curious about me & my business. In fact, my brokerage at the time didn’t really come up. The people were curious about me and my team. Seven days later, I decided with the help of Matt Marino and Dustin, to move my license from my old brokerage to REAL… and I have never looked back. I can say with 1000% confidence that this was the best move of my real estate career thus far. The abundance, the ecosystem, the people, the high competency, and access to everyone and anyone in the company… even the CEO if I need… this still amazes me.
I am not a “recruiter”. But one of my purposes on this planet is to open up opportunities for others… Now that I’m a year in… I might start telling my realtor friends about it.
Realtors: Never forget that WE are the brand. I told myself I needed a certain brand for years. This was a mistake. The internet changed everything. You’re free… if you choose to be.
Special thanks to @janusky & @renee.p.harper for taking the leap with me.
I flew to Salt Lake City was out there with Dustin Brohm, who is a coach and one of my mentors. He was holding an event for team leaders.
Dustin being at REAL Broker I assumed the event was a “recruitment magnet”. Figured that was the upsell at the very end and when we were talking about the event over the phone, I mentioned that expectation to him. What he said, surprise the hell out of me: Not only was it not that. But REAL would have his ass if he flew a bunch of agents out to his hometown to pitch his brokerage.
When I arrived, there were 30 or so agents in a room; most of them were from Real. “Here we go” I said. Here’s what happened after three days at the event: NOT ONE agent tried to pitch me on coming over to Real. Not a single one.
I remember calling my wife and telling her what a breath of fresh air it was to not be recruited. People were genuinely curious about me & my business. In fact, my brokerage at the time didn’t really come up. The people were curious about me and my team. Seven days later, I decided with the help of Matt Marino and Dustin, to move my license from my old brokerage to REAL… and I have never looked back. I can say with 1000% confidence that this was the best move of my real estate career thus far. The abundance, the ecosystem, the people, the high competency, and access to everyone and anyone in the company… even the CEO if I need… this still amazes me.
I am not a “recruiter”. But one of my purposes on this planet is to open up opportunities for others… Now that I’m a year in… I might start telling my realtor friends about it.
Realtors: Never forget that WE are the brand. I told myself I needed a certain brand for years. This was a mistake. The internet changed everything. You’re free… if you choose to be.
Special thanks to @janusky & @renee.p.harper for taking the leap with me.
Comments (3)
a year agomassiveagent
I so appreciate you brother. It’s awesome you saw, and felt, that what we’re building, and how we’re building it, is just better. So stoked to be partnered with you bro
a year agorealestateinphl
Well said. I could not agree more, Seth. I myself went through something similar. We work at a great company where the AGENT leads with their AGENT/TEAM BRAND; not the brokerage’s brand. The AGENTS now (for years, actually) lead the charge for consumer choice/preference, not the brokerage’s brand. 👏🏻🏡⚡️
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