(Re)introducing S’mores. Everything you love about the campfire — now in your pantry. Graham, chocolate, and real @mydandies baked into a crispy-edged, chewy brownie bite. Byte’m 2.0 continues. #brownies#snacks #nyc #smores#food
The pantry angle is clever. Taking a treat people associate with a special occasion and making it easy to enjoy anytime creates a different kind of appeal.