pelican sound

Precision begins in quiet, focused moments.

For @tomdixonstudio’s SOFT product launch campaign, we designed a soundscape that supports @jformento’s story, where material, process, and control intersect.

The soundscape was designed around negative space, allowing motion to dictate direction, where melodic textures sit alongside delicate movements to evoke a sense of craft and elegance.

The result is a soft ambient bed of layers crafted for SOFT, by Tom Dixon.

Client: Tom Dixon
Design, Direction, and Production: @jformento
Music and Sound Design: @pelican.sound