Portland Design Co

A refreshed visual identity for the City of Ellsworth, Maine.

Designed to feel welcoming, clear, and easy to use — built for the people who live, work, and engage with the city every day.

The logo system is inspired by City Hall’s cupola, supported by flexible colorways and variations that work across signage, print, and digital applications. A warm serif wordmark and hand-drawn details for “The” and “Maine” bring a human, local feel to the typography.

Ellsworth’s color palette is rooted in the City’s history and surrounding Maine landscape. Maroon serves as the grounding civic color, intentionally aligned with the local school system, supported by Cloud and Neutral tones with natural accents inspired by the river and coastal environment.

Each color includes a tonal value used for icons and illustrations, creating subtle, tone-on-tone applications for background use.

We also created a full set of supporting assets — including icons, a City Hall illustration, and a unified type and brand palette — along with practical tools for everyday use: stationery, presentations, social media, and internal staff templates.

The result is a cohesive, accessible identity that helps the city communicate clearly and consistently across every touchpoint.

Lead Studio: Portland Design Co
Design Collaborator: @abbyswaindesign

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