Studio Evita

Before the visuals, there was a strategy.

Freeski Cuyo is a backcountry cult born in the Andes — and they needed their social media to feel like one. We dug into who their people really are, what makes this brand different, and how to communicate it without losing the raw, underground energy they already had.

Brand strategy & creative direction: @studioevita
Typography & graphic design: @letrasgusanas
Original slogans: @ivopallucchini

📍 Born and based in the Andes, Argentina
@freeskicuyo