Field design

The identity of @ausmahotel was created as an extension of the house itself, inspired by the character of a more than 200-year-old building in Kuldīga’s UNESCO-listed Old Town.

Rather than recreating history, we translated it into a contemporary visual language through minimal typography, tactile materials, embossed details and a restrained colour palette. The historic date 1829 became a symbol of continuity, connecting the building’s heritage with its new chapter.

The identity spans every guest touchpoint, creating a cohesive experience rooted in authenticity, craftsmanship and quiet elegance.

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