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5 days ago
Photo by The New Yorker on July 20, 2026. May be an image of magazine, poster and text that says 'THE DIVINE THEDIVINERED-CARPET RED-CARPET LOOKS OF "THE ODYSSEY" PRESS TOUR'.
Photo by The New Yorker on July 20, 2026. May be an image of one or more people, makeup, dress, gown and text that says 'DYSS Y SSE Ε S.S Method Dressing: when movie stars dress to match whatever project they are currently promoting'.
Photo by The New Yorker on July 20, 2026. May be a black-and-white image of text that says 'The style has become the de-facto strategy for stars rolling out a big release, but "The Odyssey" Press Tour's Method Dressing felt "gleefully spontaneous," according to Rachel Syme. NEW NEWYORKER YORKER'.
Photo by The New Yorker on July 20, 2026. May be an image of one or more people, dress, jumpsuit and text that says 'Lupita Nyong'o, who plays Helen of Troy, has accurately conjured "the most beautiful woman the world."'.
Photo by The New Yorker on July 20, 2026. May be an image of one or more people, makeup, dress, gown and text.
Photo by The New Yorker on July 20, 2026. May be a black-and-white image of text that says '"Even these screen deities, so far removed from the rest of us, are ultimately tied to mere mortal concerns: no matter how sparkly and sublime the clothes, they are there to sell you something be it a fantasy or a film ticket." Rachel Syme NEWYORKER YORKER NEW'.
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Posted On: July 20th 2026, 05:30 pm
Method Dressing, a term first coined by Vogue writer André Wheeler, refers to movie stars dressing to match whatever project they are currently promoting. Look around, and you’ll see Method Dressing everywhere. The trend began as a trickle—Halle Bailey showing up in seafoam gowns during the press run for “The Little Mermaid”—but it reached an apotheosis in the summer of 2023 with the “Barbie” press tour and Margot Robbie’s coordinated, pink outfits.

Now Method Dressing is the de-facto tactic for stars rolling out a big release, and Christopher Nolan’s “The Odyssey” was no exception. But, according to Rachel Syme, this exercise in Method Dressing felt different, seeming “remarkably joyful and even, at moments, gleefully spontaneous.” At the link in our bio, read more about the red-carpet looks of “The Odyssey” press tour.

Photo illustration by Ben Kothe / The New Yorker; Source photographs from Getty. Photographs by Kevin Mazur / Getty / Universal Pictures; Theo Wargo / WireImage; Taylor Hill / Getty.
Comments (49)
elr_now 3 days ago

elr_now

There’s nothing ethereal about Zendaya’s look.

bellefoxrendezvous 3 days ago

bellefoxrendezvous

They don't look great.

fpl.sillycon 3 days ago

fpl.sillycon

If Lupita is the most beautiful woman in the world, I am the most handsome guy in this universe.🙄 Astoundingly delusional.

aynurvonerdem 4 days ago

aynurvonerdem

👏👏👏👏

katehilton73 4 days ago

katehilton73

Goddesses 🔥

the_panda_bear 4 days ago

the_panda_bear

These kind of celebrity worship posts are cringey AF

hillaryannellejoyce 4 days ago

hillaryannellejoyce

🔥🔥🔥🔥🔥

mike_fabbri 5 days ago

mike_fabbri

@micaela in awe of you !! 🤩

_flores_padua 5 days ago

_flores_padua

Samantha Morton's performance 👌💯

chiabeanie 5 days ago

chiabeanie

So over this movie, we want Avengers thanks

labelleloshe 5 days ago

labelleloshe

But....it has been the history of the world! Is up to the viewer to buy into it. This group was specially beautiful.🌠

starpup72 5 days ago
motoredheart 5 days ago

motoredheart

Thank you for showing Samantha, who @variety and @vanityfair neglected to show.

accidentalhost 5 days ago

accidentalhost

Remember when the Newyorker reported on world events, ongoing genocides and the climate collapse, now it’s simply a rag from rich celebrities and MetGalas

missygartner 5 days ago

missygartner

Lupita’s hair is beyond goddess! The clothes are amazing on all of them, but her hair and Samantha Morton’s smoldering look caught my attention.

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