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5 days ago
Co Creator: ouyicreative
Photo by Zara Elizabeth | Strategic Social Media Studio on July 20, 2026. May be an image of guitar, magazine, banjo, poster and text that says 'ouyi ouyi*HoM x HOM HOW WE BUILT AN AUDIENCE OF 61 61,000 BEFORE ANYONE RECEIVED AN INVITATION.'.
Photo by Zara Elizabeth | Strategic Social Media Studio on July 20, 2026. May be an image of poster and text that says 'BEFORE TH INVITES. THE EVENT. BEFORE KNEW WHAT IT WAS. BEFORE ANYONE THIS IS MAISON DU SOLSTICE. BUILT NOT ON AESTHETICS ALONE, BUT ON A SINGLE IDEA. THE IDEA OF OF SONDER.'.
Photo by Zara Elizabeth | Strategic Social Media Studio on July 20, 2026. May be a meme of text that says 'SONDER: noun SON.DER SON The realization that every person in the room has a life as layered, complex, and vivid as your own.'.
Photo by Zara Elizabeth | Strategic Social Media Studio on July 20, 2026. May be an image of one or more people, people standing, magazine and text that says 'WHAT WE DID DIFFERENTLY... WE DIDN'T WAIT FOR THE EVENT TO START TELLING THE STORY. WE BUILT THE AUDIENCE FIRST.. THROUGH THREE DISTINCT PHASES.'.
Photo by Zara Elizabeth | Strategic Social Media Studio on July 20, 2026. May be a graphic of poster and text.
Photo by Zara Elizabeth | Strategic Social Media Studio on July 20, 2026. May be an image of poster, magazine and text that says 'PHASE TWO// AMBASSADOR DROP MAY 5 lamo known SIX AMBASSADORS. ONE SIMULTANEOUS DROP. NO SCRIPTS, JUST PERSONAL STORIES TOLD THROUGH THE LENS OF LACE & LAYERS.'.
Photo by Zara Elizabeth | Strategic Social Media Studio on July 20, 2026. May be a meme of poster, magazine, night and text that says 'PHASE THREE // EXTEND THE NIGHT JUNE-JULY JUNE JULY THE SERIES BROUGHT CONVERSATIONS FROM INSIDE THE ROOM TO EVERYONE WHO WASN'T THERE. H! ! My namei Meca Morrow Hello!Fm/Lindsuy dsuys 0 This.IsEmmawithEmmar Party. Party. Thisis Emma with Emmar J0 This This Thispurse pursei actualye jewelry 6ox. That| don't have..'.
Photo by Zara Elizabeth | Strategic Social Media Studio on July 20, 2026. May be a graphic of newspaper, magazine, poster, calendar, banner and text that says 'THE RESULTS 105.911 105 911 TOTAL VIEWS 61,065 REACHED ACCOUNTS ORGANICALLY $0 IN PAID PROMOTION OWNED MEDIA 73 TOUCHPOINTS 36,824 824 VIEWS 36 18, 18,713 ,713 NEW ACCOUNTS EARNED MEDIA 7 REELS + 43 STORIES 69,087 VIEWS 42,352 NEW ACCOUNTS'.
Photo by Zara Elizabeth | Strategic Social Media Studio on July 20, 2026. May be a meme of one or more people, makeup and text that says 'WE DIDN'T GAMBLE ON 'WILL ANYONE CARE?' WE KNEW THEY WOULD. THEY'D BEEN MONTHS. WATCHING FOR'.
Photo by Zara Elizabeth | Strategic Social Media Studio on July 20, 2026. May be an image of magazine, poster and text that says 'THE TRADITIONAL MODEL BUILD IN SECRET → LAUNCH SPEND ON ADS → HOPE THEY CARE CUSTOMER ACQUISITION= PURCHASED ATTENTION THE MAISON MODEL BUILD THE STORY → BRING IN COMMUNITY → LAUNCH TO A WARM AUDIENCE CUSTOMER ACQUISITION= EARNED ATTENTION'.
Photo by Zara Elizabeth | Strategic Social Media Studio on July 20, 2026. May be an image of one or more people, makeup, people standing, turtleneck, magazine and text that says 'WE BUILT THIS. NOW LET'S BUILD YOURS.'.
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Posted On: July 20th 2026, 06:15 pm
What if your audience was already waiting by the time you launched?

That’s what we built with Maison du Solstice.

For four months, we seeded a feeling before anyone knew what the event was. By the time invites went out, 61,000 people had already been watching.

Swipe to see the strategy.

#MaisonduSolstice
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thewellthypaige 5 days ago

thewellthypaige

👏👏👏😍😍😍

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