2 days ago
55
12
Posted On: July 23rd 2026, 04:00 pm
Shrinkflation is not a theory. It is a documented business strategy and fast food chains are running it on some of their most iconic items right now.
McDonald's Big Mac patties are now thinner than the pickle on the burger. Customers have the photos.
Wendy's chicken nuggets shrank 18% in one year. Someone actually weighed them.
Five Guys built their whole brand on overflowing fries and switched to paper bags that no longer overflow.
Burger King officially reduced nugget orders from 10 to 8 and put it in a corporate filing as an inflation offset.
Raising Cane's, a chain that sells only chicken fingers, is being called out for fingers that have nearly halved in size.
None of these chains announced the changes. None of them lowered the price.
The CEO of a major snack company literally described shrinkflation as the path to higher margins, not a response to hardship.
Corporate food profits rose five times faster than inflation between 2020 and 2022. This is not about survival. It is about what they can get away with when nobody is watching closely enough.
Which one have you noticed?
McDonald's Big Mac patties are now thinner than the pickle on the burger. Customers have the photos.
Wendy's chicken nuggets shrank 18% in one year. Someone actually weighed them.
Five Guys built their whole brand on overflowing fries and switched to paper bags that no longer overflow.
Burger King officially reduced nugget orders from 10 to 8 and put it in a corporate filing as an inflation offset.
Raising Cane's, a chain that sells only chicken fingers, is being called out for fingers that have nearly halved in size.
None of these chains announced the changes. None of them lowered the price.
The CEO of a major snack company literally described shrinkflation as the path to higher margins, not a response to hardship.
Corporate food profits rose five times faster than inflation between 2020 and 2022. This is not about survival. It is about what they can get away with when nobody is watching closely enough.
Which one have you noticed?
Comments (12)
2 days agothirdplacecapitalllc
We are observing the smallest martini glasses in polished and fine dining. A few years ago, you didn’t think you would be able to finish the martini!
2 days agoanonymsone
wow a bread sandwich que rico 😂 go to Flanis Le Tub or Sunnys and get a real burger
2 days agopeacegurl_1
Honestly your best bet in a hurry and don’t want to cook? WF hot bar chefs plate “Healthier” than fast food .. a protein and 2 sides like 13$ -14$ depending .. on location Same $$ a piece of crap Drive thru meal w/o the cholesterol sadly many are too lazy to even park and walk inside 🤦♀️
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