2 days ago
922
17
Posted On: July 24th 2026, 10:54 am
Tagged Users:
I went down a rabbit hole looking at Indian alcohol brands… and I genuinely didn’t expect to find stories this interesting.
Some of these brands have built entire experiences around their products. Others took categories most people barely knew about and turned them into brands people actively seek out.
The more I read, the more I realised this isn’t just about alcohol.
It’s about positioning.
It’s about branding.
It’s about building categories before everyone else catches on.
Which one surprised you the most?
Featuring:
@sulavineyards
@cherrapunjigin
@strangerandsons
@simbabeerindia
@moonshinemeadery
⸻
Keywords
(Indian brands, Indian startups, branding, brand strategy, marketing, consumer brands, D2C, FMCG, premiumisation, wine industry, Indian wine, craft gin, craft beer, mead, alcohol industry, startup marketing, business, entrepreneurship, founder, Indian business, marketing strategy, branding inspiration, consumer psychology, positioning, brand storytelling, sula vineyards, wine, alchemy, indian)
Some of these brands have built entire experiences around their products. Others took categories most people barely knew about and turned them into brands people actively seek out.
The more I read, the more I realised this isn’t just about alcohol.
It’s about positioning.
It’s about branding.
It’s about building categories before everyone else catches on.
Which one surprised you the most?
Featuring:
@sulavineyards
@cherrapunjigin
@strangerandsons
@simbabeerindia
@moonshinemeadery
⸻
Keywords
(Indian brands, Indian startups, branding, brand strategy, marketing, consumer brands, D2C, FMCG, premiumisation, wine industry, Indian wine, craft gin, craft beer, mead, alcohol industry, startup marketing, business, entrepreneurship, founder, Indian business, marketing strategy, branding inspiration, consumer psychology, positioning, brand storytelling, sula vineyards, wine, alchemy, indian)
Comments (17)
a day agojesuis_frey
Cherrapunji is crazy good. Their packaging game, the flavor, everything about it is a class apart
a day agowhy.veeresh
Curious to know if people would want ease in consuming liquor or the age old traditional methods are still valid For eg - Ready to drink (RTD) vs Liquid + ice + soda
2 days agonotooriious
Different brands, same underlying pattern, premiumisation driven by identity, not just quality.
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