3 months ago
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Posted On: July 31st 2026, 11:29 pm
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#Signals - How A Product Pivot Won Over Gen-Z. The myth that Gen Z is killing alcohol, revealing that their drinking rate is now 74%, nearly identical to other generations. How the ready-to-drink (RTD) revolution solved Gen Z’s need for social drinking with control, transparency, and convenience. The idea being that format innovation is often mistaken for cultural rejection. The winning move is a pivot of how the product format is delivered. #zachheffner #craftinginevitability #brandstrategy
Comments (8)
3 months agosunnyjacksonstudio
1 cocktail in the last 6 months! What kind of metric is that?! Of course you're gonna get some extreme percentages based on that 😂
3 months agointiffanyland
Wow! As a mobile bartender who caters to GenZ yet deals with their parents. I see both sides of the coin these days. You’re on point the wine and craft cocktail business is fading into an older generation while the “healthy” spirits in a can are winning the game. Also in general I do see people drinking less across the board in my restaurant world. I think having a strong N/A presence is a solid marketing act.
3 months agolightbulbmomentsauthors
Very astute, well researched and on point! Thank you for debunking 🍹
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