Marla Mattenson

Long before I was charging premium rates for coaching and consulting…

… I was charging premium rates as a birth and postpartum doula in Los Angeles.

And I didn’t advertise.

My business was 100% word of mouth.

I’d support someone through a birth.
They’d tell their pregnant friends.
Their friends would hire me.

Turns out, pregnant women know other pregnant women.

Then someone I knew found out she was pregnant… with twins. 🍼 🍼

I had about six months before the babies arrived, and I decided:

I’m going to become the twin specialist.

So I started accepting only twin births.

In fact, I referred all the single-baby gigs to my doula colleagues.

I wanted TWINS.

I wanted enough experience that by the time she gave birth, I’d know exactly what I was doing.

And something else happened:

I became known as the twin doula.

People knew who to send the twin pregnancies to including the doctors, nurses, husbands, and relatives.

That’s the power of being known for excellent work and being referable.

I didn’t need thousands of pregnant women to know who I was.

I needed a few people to know:
“Oh. Twins? You need Marla.”

At the time, I charged premium rates: $1900 for a birth, when most doulas were charging between $500 and $1000.

My rates were considered “unreasonable” yet I stood by them and clients never complained about my services. They kept referring me to their friends.

I think about that story a lot when I think about premium practices today:

The main criteria for high investment clients is that you help someone with a high stakes issue that is impacting their life, business or health and you are the TRUSTED go-to person for guidance.

You MUST be excellent at what you do. 💯

Then you naturally become the person people refer to.

If your work is profoundly transformational and you’re ready to finally charge thousands more for your private work 1-1, you’ll definitely want to come to my upcoming free Unreasonable Rates Masterclass.

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