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aTwist

@atwistofficial

a month ago

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Photo by aTwist on September 03, 2026. May be an image of magazine, poster and text that says 'HoT OFF THE PRESS aTwist'.

Photo by aTwist on September 03, 2026. May be a Twitter screenshot of newspaper, poster, magazine and text that says 'VARIETY Microseries Studio and Platform aTwist Officially Launches With First Slate of Originals vets Jana slate of Vertical/microseries studio and platform aTwist, founded by Winograde, Susan Rovner and Lloyd Braun, launched Thursday with scripted, unscripted and animation originals. As previously announced, the new company is launching with including comedy, drama, horror and romance - from producers like "The Bold and the Beautiful's" Bradley Bell, as well as partnerships with programmers like BET range of genres- wide and Kevin Hart's Hartbeat shingle.'.

Photo by aTwist on September 03, 2026. May be an image of text that says '"I feel like we re really well positioned to create t completely different business and consumer proposition," Winograde, who serves as aTwist chief executive officer, recently told Variety. Added chief creative officer Rovner: doing a "We're doing horror, we' musical, we' re doing thrillers, we re doing a lot of different things. think the thing that we re finding, regardless of genre, is structure. The need to keep people engaged, the need to feel that pace, the need to really hook people in."'.

Photo by aTwist on September 03, 2026. May be a Twitter screenshot of poster, magazine and text.

Photo by aTwist on September 03, 2026. May be an image of poster, crossword puzzle and text.

Photo by aTwist on September 03, 2026. May be an image of newspaper, poster, magazine, stadium and text that says 'Reuters Entertainment platform aTwist launches with microseries as Hollywood chases mobile viewers By Reuters Sept3 (Reuters) Microseries platform and studio aTwist launched on Thursday with 10 original series and curated library content, as shifting entertainment preferences drive short-form storytelling. wave of demand for mobile- first Microdramas are gaining popularity as Hollywood production shrinks and streaming companies face competition from platforms such as YouTube, with the to generate $1.5 billion format revenue this year, according to research firm Omdia. U.S.'.

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Posted On: September 4th 2026, 12:30 am

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aTwist in Variety, the Hollywood Reporter and Reuters today ❤️‍🔥

Comments (16)

a month ago

I’ve been watching microdramas for years and tbh I was kinda underwhelmed by some of the shows,. They were different which I can appreciate but a lot of them just felt like regular TV shows cut up into really short episodes. I feel like thats where a lot of these hollywood apps get microdramas wrong. Not trying to hate at all just giving some feedback as someone who watches a LOT of these !! 😂 I also had no idea what was going on with the kidney show until I realized it was a comedy lol... I will say the swipped right on a serial killer was good, the pretty one was okay. Buried alive was different I like it. Just some advice from a longtime microdrama fan because I really do want to see more good apps and shows in this space!