modern design review

We made this humble little book - part catalogue, part brand book - for Isokon last year. It was all about economy. It needed to do a lot with a little and be a genuine functional tool for the brand. It is used as a catalogue, calling card, reference, leave behind and even exhibition graphic.

We chose the familiar paperback book as inspiration. Not least because of Isokon’s history of association with publishers Penguin (the iconic Penguin Donkey) and have purposefully replicated the scale, paper and print. It’s a format we will use over again.

It’s a pleasingly efficient little thing. Cheap enough to print and give away liberally, generous enough to be a real gift. We are storming through our second print run right now.

Of course it’s another fine use for our brilliant brand imagery by @chieskafortunesmith too. Graphic design by GTF.

#isokon #GTF @isokon.furniture