Instagram story viewer> @nicolesciacca> Post
2 months ago
Photo by NICOLE SCIACCA | movement + mindset coach on August 21, 2026. May be an image of standing, trampoline and text that says 'Once Upon a Time...'.
Photo by NICOLE SCIACCA | movement + mindset coach on August 21, 2026. May be an image of text that says 'I had a baby. Opened my dream business. Got divorced. Closed the the business. Became a single mom. Basically... an entire lifetime in three years.'.
Photo by NICOLE SCIACCA | movement + mindset coach on August 21, 2026. May be an image of yoga and text that says 'Opening Hustle & Flow taught me this: The risk can still be worth it, even if the thing doesn' t last forever. That business gave me people, opportunities, confidence, community and a version of myself I could never have met by playing it safe.'.
Photo by NICOLE SCIACCA | movement + mindset coach on August 21, 2026. May be an image of cleats, sneakers, toecap shoes, sports equipment and text that says 'Some dreams are not meant to be permanent. Some are meant tO introduce you to yourself.'.
Photo by NICOLE SCIACCA | movement + mindset coach on August 21, 2026. May be an image of standing and text that says 'At one point, I was responsible for a tiny human... and nearly 30 employees and contractors. Nothing will expose your edges faster than being needed by that many people at once. *The Superman suit albeit cozy, did not help.'.
Photo by NICOLE SCIACCA | movement + mindset coach on August 21, 2026. May be an image of one or more people, people standing and text that says 'I learned leadership. Decision-making. Responsibility. Humility. Spinning Hów to keep moving when I was ybridClasses terrified.'.
Photo by NICOLE SCIACCA | movement + mindset coach on August 21, 2026. May be an image of baby, smiling, standing and text that says 'You don't discover your capacity by thinking about it. Life hands you weight. Then you find out you can carry it.'.
Photo by NICOLE SCIACCA | movement + mindset coach on August 21, 2026. May be an image of one or more people, biceps, people smiling, people bodybuilding, people standing and text that says 'I thought I was building a fitness studio. HUSTLE &FLOW I was actually building a home. People met there. Sweated there. Changed there. Worked there. Belonged there.'.
Photo by NICOLE SCIACCA | movement + mindset coach on August 21, 2026. May be a Twitter screenshot of one or more people, makeup and text that says 'And when I knew it was going to end, that was the part that broke me. I could grieve my own loss. What gutted me was feeling like I was taking a home away trom people I loved. The greatest businesses don't just sell something. They make people feel like they belong somewhere.'.
Photo by NICOLE SCIACCA | movement + mindset coach on August 21, 2026. May be an image of one or more people, biceps, barbell, treadmill and text that says 'Closing the doors felt like failure at the time. Now? I see it differently. It taught me that a dream can end without being a mistake. That something can be wildly successful in what it gives you... and still be complete.'.
Photo by NICOLE SCIACCA | movement + mindset coach on August 21, 2026. May be an image of one or more people, people smiling, people standing and text that says 'Not everything every that ends was meant to be saved. Sometimes the lesson is knowing when to stop carrying something whose season IS over.'.
Photo by NICOLE SCIACCA | movement + mindset coach on August 21, 2026. May be an image of text that says 'Hustle & Flow ended. But almost nothing it gave me did. The courage stayed. The relationships stayed. The belief in myself stayed. The ability to create community stayed. The willingness to bet on an an idea stayed.'.
Photo by NICOLE SCIACCA | movement + mindset coach on August 21, 2026. May be an image of one or more people, people standing and text that says 'You don't always get to keep the thing you built. Butyou But you get to keep who building it made you. So take the risk. Love the chapter. Build the thing. Let it change you. And when the story asks you to turn the page... turn it.'.
Photo by NICOLE SCIACCA | movement + mindset coach on August 21, 2026. May be an image of one or more people, people smiling, people standing and text that says 'ps. Never forget the time Craig Brewer, director and writer of the Hustle & Flow film, was in the neighborhood, saw your shop and stopped in to say "he approved"'.
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Posted On: August 21st 2026, 02:29 pm
Once upon a time, I had a baby, opened a brick-and-mortar fitness studio, got divorced, became responsible for nearly 30 employees and contractors, and eventually closed the dream I thought would define me.
All in about four years.

It was maddening. Thrilling. Expensive. Beautiful. Exhausting. Alive.
And for a long time, I thought the ending meant I had lost something.
Now I know better.

Hustle & Flow gave me proof.

Proof that I could build something from nothing.
Proof that I could lead.
Proof that I could make hard decisions.
Proof that people would trust me.
Proof that community can become family.
Proof that I could survive an ending I never wanted.

The hardest part of closing wasn’t losing the business.
It was knowing that people had made a home there.
That mattered to me more than the lease, the equipment, the branding, any of it.
And maybe that’s why I no longer believe every ending is a failure.
Some things are meant to become foundations, not forever homes.
That chapter ended.

But the woman it built did not.
She came with me.

Into motherhood.
Into single motherhood.
Into grief.
Into entrepreneurship again.

Into every room I’ve built since.
So if you’re standing at the edge of something scary, wondering if the risk is worth it…
Maybe the question isn’t, “Will this last forever?”
Maybe the question is:
Who will I become because I was brave enough to begin?

*to the people in these photos and the ones not pictured-I am forever grateful for you!! 💫
Comments (168)
jaimemcfaden 2 months ago

jaimemcfaden

Ever slide 🔥❤️ wow cocooooo this post is everything im so thankful to be I. Your life and u in mine xoxoxo

katrinalnorman 2 months ago
bzerboni 2 months ago

bzerboni

this is absolutely wonderful.

jawmgmt 2 months ago

jawmgmt

Get it.

ashleymarley.movement 2 months ago

ashleymarley.movement

❤️grateful I had the opportunity to land here. Thank you for all you’ve created. X

ch1066 2 months ago

ch1066

🩵

nicoleriviereart 2 months ago

nicoleriviereart

Nothing but love ❤️

jenpastiloff 2 months ago

jenpastiloff

Haaa the last slide 🎤

jenpastiloff 2 months ago

jenpastiloff

I love you

mike_ellis_lives 2 months ago

mike_ellis_lives

Shocker, this is so inspiring and powerful. Thank you for these words. I remember you as a bright-eyed dancer at 23. And look who you’ve become! I can’t believe how much you keep getting up off the canvas and jumping back into the game of life with spirit and determination. You are so fucking brave and strong. You are like Reacher without being on the spectrum or having a giant penis. You are so inspiring and beautiful inside and out. I am so proud to see the woman you are and I am damn excited to see the woman you will become. I love you! And can’t wait to get started on all that Magnesium you made me buy! You sneaky bastard. PS if you ever want to write your memoirs, remember I am the best writing teacher on the west coast!

scientistsarahc 2 months ago

scientistsarahc

Thank you for sharing your story. 🫶🏼

soderlingmelinda 2 months ago

soderlingmelinda

❤️🙌❤️

thesplashbay 2 months ago

thesplashbay

🙌🙌 incredible

kellygores 2 months ago

kellygores

I love you 🔥

dinabehevs 2 months ago

dinabehevs

You no doubt created an amazing place that fostered community! I was gutted when it closed, but cherished the memories and times connecting with myself, movement, and friends. You were an inspiration and I felt lucky and proud to be a part of it.

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