Danny Garcia | Orlando DJ & MC

This past Monday night, at @thecfwa Summit Welcome Party, the team performed together for the first time.

Live music. DJ. Full audio and lighting production.

It was also the first glimpse of something I’ve been quietly building for the last few years: @avellaproductions

For almost ten years, I’ve built the DJ Danny Garcia brand as a solo DJ. As the business grew, I found myself performing at 120+ events a year and still turning down hundreds of others simply because there was only one of me.

And the more that happened, the more I kept hearing the same thing from planners, venues and friends in the industry:

“Build a team.”

But I never wanted to build a team just so I could take on more events. If someone trusted the DJ Danny Garcia name, I wanted to make sure they received the same level of care, attention and experience, whether I was the one behind the booth or not.

So a few years ago, I started doing the work behind the scenes.

Getting coached by @wedding.pro.ceo. Traveling to DJ conferences across the country. Joining masterminds and learning from some of the best in the business. Building systems. Training. Refining. Figuring out what this next chapter needed to look like before putting a name on it.

And now, it’s time.

Over the next few months, you’ll watch the DJ Danny Garcia brand evolve into Avella Productions.

Same company. Same attention to every detail. Same team that has already been working behind the scenes.

Now with the ability to serve more events, take on larger productions, and bring DJs, live musicians and production together under one team.

And none of this happens without the planners, venues and industry professionals who have referred me, trusted me and believed in what I was building long before Avella had a name.

This was built because of you.

Avella Productions.

Entertainment with intention.