Danny Salazar

“What books would you recommend to someone wanting to exit ministry and start their own production company?”

Great question — and here’s the truth: when Dan Wathan started his company, he wasn’t even pulling resources from people in his own industry. He looked at completely different fields and pulled the skills that transferred. Sales. Positioning. Business fundamentals.

One book that completely reshaped his thinking: anything by Blair Enns.

Blair Enns helped Dan shift from thinking like a vendor to thinking like an expert.

That distinction changed everything for him. After years of working with all kinds of people and organizations, Dan finally had to accept something: he is an expert. Even when he didn’t fully believe it himself.

📚 If you’re making that jump — from ministry to running your own thing — don’t just look inside your industry. Look at how experts in any field position themselves. That mindset shift alone is worth more than any camera or gear upgrade.

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