EIGA

When the founder is the brand.

Our design proposal for Wurzelwerk started with a question: How do you build an identity when the company and its founder are deeply connected?

Marie Diederich’s knowledge, personality and perspective have shaped Wurzelwerk from the beginning. Our idea was to turn that personal world into a brand system — distinctive enough to feel like Marie, and strong enough to grow beyond her. 🌱

@marievonwurzelwerk

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