Spirra

The VA disability claims process is hard to navigate alone. @reemedicalvets's Operation Onward™ gives veterans a platform to share their stories and a clear signal that support is available.

At the Military Influencer Conference in Tampa, Refuel + SPIRRA walked through how the episodic series came together.

Here's how the work was split:

📊 @refuelagency developed the episodic using its proprietary military audience research, category intelligence, and 35+ years of reaching military-connected communities

🎯 SPIRRA informed creator selection, audience fit, and campaign measurement

The result is a series that follows real moments in the veteran community. Army veteran and media personality @ronnieadkins_ hosts, supported by creators with established relationships with military-connected audiences.

For brands in high-trust categories, that pairing is the takeaway. Research decides which stories get told and how. Trusted creators decide whether veterans actually listen.

When both are built in from episode one, a series can carry a message a single post never could.

Contact us to see how audience research shapes creator-led series.

#Veterans #influencermarketing