15 days ago
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Posted On: October 1st 2026, 04:23 pm
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At a moment when trust in news is under pressure, @uncommon.creative.studio we created a limited-edition newspaper for @washingtonpost that shifts the focus back to what has always defined great journalism: the work.
For the first time in its history, the entire paper is dedicated to a single investigation: how corrupt police officers used Flock’s nationwide network of licence plate cameras for stalking.
The front page carries just one headline.
Inside, across 24 spreads, the paper reveals everything it took to break the story. The anonymous tip that started it. The text messages. The evidence. The police interrogations. And the determination of the journalists who kept digging.
The story is the part you see.
This is the journalism behind it.
The paper brings to life the attitude that has always defined one of America’s most storied newsrooms, and introduces a new brand platform:
RELENTLESS.
On 29 September 2026, 65,000 copies of this limited-edition paper were delivered to subscribers and decision-makers across the country, including members of the Senate, city councils, mayors and the White House.
Because when you give up on the news, you give up on people. The focus story was written by Washington Post reporters: Drew Harwelll, Douglas MacMillan, Aaron Schaffer and edited by Alexis Fitts. Custom RELENTLESS typography made with @ryanbugden.
----- CREDITS UNCOMMON Design Dept:
Beth Johnson @elizabethfjohnson
Rafael Rosa @rafaelrosa
Ellen Voorheis @evoorhey Full UNCOMMON Team:
Sam Shepherd @samshepy
Steve Zaroff
Andrew Hunter
Aron Ramstedt @aronramstedt
Frans Ahlberg @fransahlberg
Lisa Smith @lisadesignnyc
Evie Robson @evscarlettrobson
Natasha Wellesley
Adrienne Darnell @adriennedarnell
Rob Evans @robevans____
Carlos Prats @prattypantz
Giselle Maldonado @gizzygeex3
Albert Opraseuth @albertopraseuth
Payal Pereira @payalpereira
Ana Sabarots @anasabarots
Asheden Hill @ashedenhill WASHINGTON POST:
Suzi Watford
Nathan Stewart
Tova Diamond @tovadiamond
Trevor Hains
For the first time in its history, the entire paper is dedicated to a single investigation: how corrupt police officers used Flock’s nationwide network of licence plate cameras for stalking.
The front page carries just one headline.
Inside, across 24 spreads, the paper reveals everything it took to break the story. The anonymous tip that started it. The text messages. The evidence. The police interrogations. And the determination of the journalists who kept digging.
The story is the part you see.
This is the journalism behind it.
The paper brings to life the attitude that has always defined one of America’s most storied newsrooms, and introduces a new brand platform:
RELENTLESS.
On 29 September 2026, 65,000 copies of this limited-edition paper were delivered to subscribers and decision-makers across the country, including members of the Senate, city councils, mayors and the White House.
Because when you give up on the news, you give up on people. The focus story was written by Washington Post reporters: Drew Harwelll, Douglas MacMillan, Aaron Schaffer and edited by Alexis Fitts. Custom RELENTLESS typography made with @ryanbugden.
----- CREDITS UNCOMMON Design Dept:
Beth Johnson @elizabethfjohnson
Rafael Rosa @rafaelrosa
Ellen Voorheis @evoorhey Full UNCOMMON Team:
Sam Shepherd @samshepy
Steve Zaroff
Andrew Hunter
Aron Ramstedt @aronramstedt
Frans Ahlberg @fransahlberg
Lisa Smith @lisadesignnyc
Evie Robson @evscarlettrobson
Natasha Wellesley
Adrienne Darnell @adriennedarnell
Rob Evans @robevans____
Carlos Prats @prattypantz
Giselle Maldonado @gizzygeex3
Albert Opraseuth @albertopraseuth
Payal Pereira @payalpereira
Ana Sabarots @anasabarots
Asheden Hill @ashedenhill WASHINGTON POST:
Suzi Watford
Nathan Stewart
Tova Diamond @tovadiamond
Trevor Hains
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