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Posted On: September 11th 2026, 01:09 am
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WHAT IF THE EFFECT WENT PERFORMANCE? @lukehoplife @theeffectathletics
A little passion project built around Luke Hopkins’ The Effect — exploring what an extended performance identity could look like beyond the brand that already exists.
In one of Luke’s YT videos he talked about something that stuck with me — being in rhythm vs. being in routine — and I genuinely had a Jimmy Neutron moment 😂 both creatively and in my own daily life. I’ve really enjoyed following Luke and absorbing his outlook on training, life, and everything in between, so I wanted to translate some of that inspiration the best way I know how — design. All for fun, strictly concepts, just creating because the idea hit. Thanks for the inspiration, Luke! 🤝
A little passion project built around Luke Hopkins’ The Effect — exploring what an extended performance identity could look like beyond the brand that already exists.
In one of Luke’s YT videos he talked about something that stuck with me — being in rhythm vs. being in routine — and I genuinely had a Jimmy Neutron moment 😂 both creatively and in my own daily life. I’ve really enjoyed following Luke and absorbing his outlook on training, life, and everything in between, so I wanted to translate some of that inspiration the best way I know how — design. All for fun, strictly concepts, just creating because the idea hit. Thanks for the inspiration, Luke! 🤝
Comments (17)
23 days agolukehoplife
Wow. The amount of effort you put into this is unreal!! Appreciate you so much. And don’t worry, we’re working over here :)
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