Instagram story viewer> @jamesocross> Post
a month ago
10
Posted On: September 15th 2026, 07:46 pm
Recorded this over a week ago, took 47 attempts to record it, and I’m still cringing watching it back… Who said it gets easier? 🤣

However, this is the thing that comes up more than anything else in my week.

Business owners, marketing managers, or just people who want to post a bit more ‘real content’ but can’t bring themselves to do it.

Everyone thinks being on camera is going to be the worst thing they could possibly do.

And politely, most of that is the fear of being embarrassed, or being so critical of yourself that you never post anything at all.

I’m not going to sit here and tell you it gets easier.

But, once you get over the embarrassment, it does give you the chance to find out ‘what if’. Or be able to actually tell the story you actually want to tell. Or even just have something to look back on in a few years.

All it takes is one post, yes you’ve got accept it’s never going to be perfect straight away, and you’ll not enjoy it to begin with, but if you stick to it who knows where it can take you or your business.

Go and put something up today, see what happens.

Also, if you’ve made it this far, well done you 🤣😅
Comments (10)
marthalilyt a month ago

marthalilyt

Yas love it. Do it anyway what even is perfection :)

jozef_sedlak_ a month ago

jozef_sedlak_

Such a great post! Cheers, James!

debbietcelebrancy a month ago

debbietcelebrancy

I can stand up in front of a congregation and engage with a congregation I can speak on the saddest of days ….so I’m with you on this it’s so flipping awky Ps I always think your chatty clips are fab 🧡

shrewsbury_sarah a month ago

shrewsbury_sarah

Gotta be done 💚

chipgolfstudio a month ago

chipgolfstudio

👊🏻👊🏻

healthyfuturemarketing a month ago
rachthenutritionist_ a month ago

rachthenutritionist_

❤️❤️❤️

healthandperformancelab a month ago

healthandperformancelab

Just screenshotted the cardigan into the WhatsApp group!

More posts

back to up