Dawson Tomich

After 5 years, I’m shutting down my fitness coaching business…

I started this at 21. A kid who liked lifting and loved watching people realize they were capable of more than they thought

Somewhere in there I got obsessed with the numbers behind the coaching.. Retention, adherence, check-in rates, front end acquisition, what actually predicts a client renewing versus going ghost

In the mentorships I’m in I’ve been in I’m known as the data and systems guy

That’s why this business grew as fast as it did and why clients got the results they got. I built software to handle the tracking so I didn’t have to do it by hand anymore. It shows you the truth. Sometimes the truth tells you a client’s about to churn before they say a word 🤷‍♂️

Sometimes it tells you someone on your team has been slacking for a month

We’ve been slowly rolling it out to other coaches over the last few months and we have over 30 running on it right now

Coaches doubling their client base in 2 months. Coaches resigning 46% more clients per quarter. Coaches seeing and managing every employee they have, in real time

I’m still coaching. My fitness clients get the same effort they’ve always gotten. But the software is picking up now and it needs my time too, so you’re going to see a shift in what I post here 😉

If you’ve been around a while, I love and appreciate you ❤️ thank you for being part of the journey, I can’t wait to enter this next phase of my entrepreneurial career 🕺