Tayo Adebowale

Nollywood doesn’t have a content problem. It has a distribution problem.

That was the premise at NIFS Lagos a few weeks ago, on a panel about where film distribution goes next.

The audience here is mobile-first, and most of our work still reaches it through platforms built for somewhere else.

A producer should be able to see what their work earned, not be told what it earned.

And a global audience isn’t something you go hunting for after the film is done. A platform curates it, gathers people around African stories and holds them. That audience is what turns a global theatrical release from a hope into a case you can make.

Something I’m building goes at exactly this. I will be building it in public from here.

Follow along if this is your fight too.

Moderated by my good friend @faustinaokomayin , and thank you for the insightful conversation @kenemkparu , @funmi_onuma @julietibrahim & Thann you for inviting me @ijayonah and everyone @nifsummit

#Nollywood #NIFSLagos #AfricanCinema #BuildInPublic #FilmDistribution