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Posted On: October 2nd 2026, 07:54 pm
On Day 2 of the 2026 SEGD Conference, Aki Carpenter (@akichan43) of Ralph Appelbaum Associates (@ralph_appelbaum_associates), Sara Pasch (@sarapasch) of the Obama Presidential Center (@obamafoundation), and Megan Gargagliano and Valerie Chin of batwin + robin (@batwinandrobin) take the stage for Filming Democracy: Media Storytelling at the Obama Presidential Center Museum.
How do you produce more than 75 film and media pieces for a museum built around democracy, public service, and the power of everyday people? This panel pulls back the curtain on exactly that, covering the ambitious creative vision, shifting content, multiple creative partners, accessibility requirements, and stakeholders that included a former President and First Lady.
The conversation gets into the real mechanics of building the Museum's film experiences, from sweeping, emotional set pieces down to small, intimate stories, and how the team found a consistent visual language that could hold all of it together. Those media pieces end up carrying a huge share of the Museum's emotional weight, telling the story of the Obama presidency and grounding it in historical context, all while blending seamlessly into the architecture and the rest of the visitor journey.
This session is a rare and detailed look at how a team holds a massive creative vision together across multiple partners and high-stakes approval chains. This is the kind of challenge most of us only get to guess at from the outside.
Thank you to our Presenting Sponsors, Color-Ad, Inc. (@color_ad_inc) and Nanolumens (@nanolumens_led), for making this conference possible.
📍The 2026 Conference is less than a month away!
🔗Secure your spot and register at segd.org/events
How do you produce more than 75 film and media pieces for a museum built around democracy, public service, and the power of everyday people? This panel pulls back the curtain on exactly that, covering the ambitious creative vision, shifting content, multiple creative partners, accessibility requirements, and stakeholders that included a former President and First Lady.
The conversation gets into the real mechanics of building the Museum's film experiences, from sweeping, emotional set pieces down to small, intimate stories, and how the team found a consistent visual language that could hold all of it together. Those media pieces end up carrying a huge share of the Museum's emotional weight, telling the story of the Obama presidency and grounding it in historical context, all while blending seamlessly into the architecture and the rest of the visitor journey.
This session is a rare and detailed look at how a team holds a massive creative vision together across multiple partners and high-stakes approval chains. This is the kind of challenge most of us only get to guess at from the outside.
Thank you to our Presenting Sponsors, Color-Ad, Inc. (@color_ad_inc) and Nanolumens (@nanolumens_led), for making this conference possible.
📍The 2026 Conference is less than a month away!
🔗Secure your spot and register at segd.org/events
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