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Beyond Visible Podcast

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Posted On: October 8th 2026, 02:13 pm

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Are we building businesses, or just copying what already works?

@sarahprincess22 reflects on the copy-paste approach to entrepreneurship, and why building something sustainable starts with understanding the market you’re actually in. For her, proper market research is the foundation. Without it, everything built on top is already at risk.

Click the link in our bio to subscribe and be the first to know when the episode goes live. 🎙️

Venue partner: @wsh_kigali
#BeyondVisible #Season2

Have you ever had your heart broken? It’s really hard to describe or even talk about heartbreak, because there are as many kinds of heartbreak as there are kinds of love. But one of the cruellest parts of it is to do with being alone. It’s that absence that comes where somebody once stood.

The ancient Greeks had a word for a kind of love called storge, and it’s usually translated as parental love. But it’s better understood as the love of the familiar. Storge is what you feel for somebody who was once a near-constant presence in your life. It’s the partner who you always ate your dinner with. It’s the friend you always watch superhero movies with. It’s the parent you always went Christmas shopping with. It’s somebody who was there for years and years, and when they are gone, you cannot picture your life the same. It’s parents and siblings, yes, but it’s also the marriage of 40 years, or a friendship that is older than your career.

At its deepest and most enduring, heartbreak is about storge. Picture a widow sitting alone on a sofa that she once shared with her husband for 20 years. She does not simply miss her husband. She misses a part of her life. And so the heartbreak of storge is a loss not only of another person, but of yourself. Because when you wrench yourself away from somebody who has been a constant in your life, you are left with a hole in your being. You are left reeling, you are disorientated, you are disintegrated. A part of you is gone.

And so heartbreak is the painful process of working out how you are to live your life again, how you are to rebuild yourself with what’s left.

The NYC Marathon 2026

I don’t really know how to post this. Sharing anything here feels strange right now, and so does carrying on with work and normal life. I almost feel guilty doing it, but I ran New York for Ciara, so I want to tell you about it.

I finished 17th, in a time of 2:30:45. It wasn’t the New York I’d dreamed of, but I’m proud of how I fought, rallying for 14 miles of solo running and closing the gap on the field in front of me in the last 10km. It’s my first marathon since London 2025 after being injured last year, and it feels good to be back. It’s a big step forward.

I’ll never be able to separate running the New York City Marathon from running it knowing I’d just lost an incredible friend. You can try to put it all in a box, to stay in athlete mode and focus on process over emotion for 26.2 miles and I did my best, but I’m human, and it’s never that simple.

Parts of the race are a blur, and at first I felt numb and indifferent about the result. It’s hard to care about a few seconds here or a few positions there when running a marathon seems so irrelevant right now. But I know that’s not how Ciara would see it. She was a fighter in everything she put her mind to, her sport especially, but also in how she showed up for those lucky enough to have her as a friend. So I fought for her.

Thank you to the women in the pro field who were there to catch me yesterday. I’m so appreciative of you for being there for me in those moments.

Carrying on feels hard and strange when someone has gone, and grief is cruel, but Ciara would want us to find joy amongst it all, to make the absolute most of the time we have and to laugh more than we cry. I’m keeping her with me by doing that as much as I possibly can.

Yesterday held so many emotions that seemed to conflict with one another. Sadness, shock, happiness, pride, love, fear. Its strange that they can all exist at the same time, but that is the reality of living.

This one was for you, Ciara 🤍

📸 @katrinagaisford

Beyond Visible Podcast

@beyondvisiblepod

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