DEUX-MILLE™

The mountains. That’s the world of Deux-Mille.
I’ve spent almost my entire life in the Alps. The brand was born from that. From everything we feel when we head up there. From all those adventures on mountain trails. From fields of spring flowers stretching as far as the eye can see, like an ocean. Or those fiery peaks, tinted pink by the evening sun, reaching towards the sky as if trying to conquer it.
The mountains have always been at the heart of what I want to express, the very subject of Deux-Mille.
In the outdoor industry, the mountains are often used as a backdrop to showcase a product. With Deux-Mille, I want to turn things around: to use clothing as a way of talking about the mountains.
I want to create clothes that remind us of that happiness, that joy of going to the mountains. Clothes that make us want to escape to the peaks when life down in the valley gets too heavy.

And I’ve brought all these emotions, all these thoughts, together in one phrase: “Montagne, mon amour.”
Because I believe the mountains have this magnetic power to make us experience life more intensely. Because they’re beautiful. Because they make us feel alive.

What do you think of this idea?

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shot by @pgn.paul @lucie.josserand
models @fauhes @tanguypgn