Kallaway

This is the most important hook framework you’ll ever learn.

Comment LAUNCH to join the waitlist for my 4 week live content growth program.

Every video technically has 3 hooks:
* What you write on screen
* What you say outloud
* What you show visually

When all 3 of those hooks are aligned, the viewer’s understanding goes way up and the retention metrics are much higher.

But when the 3 hooks don’t align, the viewer gets confused and usually scrolls away.

It sounds simple but hook alignment is a major issue in most of the bad videos I review.

Now the best way to improve at your hook alignment is to run the Sound Off and Eyes Closed tests.

Watch the video without sound first and guess what the video is about based on what you see in the visual and text hook.

Then, listen back to the video with your eyes closed and see if what you say matches up.

If it’s misaligned, you’ve got a hook alignment problem that you need to fix before you post.

If you want to learn how to build better hooks that actually hold attention, I’m running a 4 week content growth program that goes through my entire content system and workflow.

It covers everything you need to know about hooks, as well as storytelling, ideation, and AI systems.

Comment “Launch” and I’ll add you to the waitlist.

Follow @kallawaymarketing to learn how to grow faster on social media

#marketing #socialmedia #contentcreator #contentstrategy #video