Kallaway

This is the ultimate storytelling hack for educational content.

It’s called The Double Tap.

All the best creators do this, and if you can learn to do it too, you will get way more views.

When you’re explaining a new concept, the reason people swipe away is because they get confused.

You said something they didn’t understand and so it’s just impossible for them to keep following along.

So here’s the hack…whenever you explain something new or complex, use the Double Tap method.

You say the most important things two times.

The first time, is a super concise description with any names, jargon, or specific words that make sense to the experts in the field.

But then you add a repeater.

You say the same thing, a second time, but this time it’s in 3rd grade English or with a super simple metaphor that anyone could understand.

If you do this, comprehension will go way up and people will keep watching for a lot longer. 

For example, let’s say I was trying to explain how the Instagram algorithm works.

I might say something like…

The algorithm is designed using audience matching to feed topics to interested viewers.

Think of it like a matchmaker that connects people to the stuff they want to watch.

The combination of those two sentences make it very easy to understand…no matter how much knew before.

And this will massively improve the retention in your videos.

If you really wanna master storytelling…

I put together a doc explaining my 8 short-form storytelling principles.

This is number 4, but there are 7 others that make up the full storytelling picture.

You could just take this doc and feed it into your AI workflow and you’ll be 10x better at storytelling.

Comment DOUBLE and I’ll send it through.

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