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Pentacle PR | CPG Food & Bev PR(@pentaclepr)'s profile avatar HD Profile

Pentacle PR | CPG Food & Bev PR

@pentaclepr

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Food + bev CPG brands:
Your product isn’t the problem. Being invisible is.
We make retails buyers take notice ↓
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What happens when you connect a locally owned distillery with the right story? National press in Food & Wine, Forbes, UPROXX, and more, resulting in an increase in bottle sales and customers through the door. Proud of what we built with @ooladistillery 🙌 #prstrategies #smallbusinesspr #craftdistiller #mediarelationstips by @pentaclepr
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a month ago
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“Can we just pay per article?” 🤔 Here’s the honest answer: PR doesn’t work like a vending machine. The coverage that lands in month four usually started in month one, with dozens of pitches, a few polite rejections, and one reply that finally said “tell me more.” A retainer lets us move fast when opportunities appear, really understand your business, chase the coverage that matters, and be there when things go wrong. Momentum is the whole game in PR. It takes months to build and weeks to lose. Staying consistent is how lasting coverage happens, and that’s what a retainer makes possible. ✨ Questions about how we work? Drop them below or send us a DM. 👇 #PublicRelations #cpgindustry #MediaRelations #PRTips #BrandBuilding by @pentaclepr
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2 days ago
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Most PR reports tell you how many people might have seen your brand. We’d rather show you how many bought it. 🛒 With affiliate PR, your product gets featured in the shoppable roundups, gift guides & “best of” lists shoppers use to decide what to buy. Then we track every step: clicks, sales, and the revenue each placement brings in. The best part? That data shows us which outlets sell best for your brand, so every pitch works harder than the last. Want press that pays for itself? DM us and we’ll show you where your brand could land. 📩 #affiliatepr #foodpr #beveragepr #cpgbrands #foodbrands by @pentaclepr
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4 days ago
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Journalists don’t cover products. They cover trends, tensions, and data their readers care about. Your brand is the source, not the headline. ✅ The test: could your subject line run as a headline in their publication? Save this 📌 and drop your subject line below if you want feedback. #prtipsforsmallbusiness #mediarelationstips #cpgmarketing #cpgbrands by @pentaclepr
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11 days ago
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That’s what’s different about PR now. The proof is real. It just isn’t there yet on the day you commit but the founders who end up with brands people actually remember? They’re usually the ones who paid anyway. #cpgindustry #cpgfounder #digitalpublicrelations #cpgmarketing by @pentaclepr
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18 days ago
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Before you start pitching your CPG brand to national outlets, you need the systems in place to handle an influx of orders. Otherwise, the placement will harm your brand. #cpgindustry #cpgfounder #publicrelationagency #cpgbrands by @pentaclepr
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23 days ago
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What’s the benefit of hiring a PR company for your CPG brand? It’s the first prong in the momentum machine. Customer trust leads to retail buyers taking notice and an increase in sales when all is said and done. Is it a risk to invest in PR? Yes but a worthy one. #cpgindustry #cpgfounder #digitalpublicrelation #agencymarketing by @pentaclepr
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25 days ago
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As a founder of a PR agency for CPG food and beverage brands, everyday is a lesson in chaos. #cpgindustry #cpgmarketing #publicrelationagency #agencyfounder by @pentaclepr
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a month ago
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Holiday gift guide season is here and editors are already building their lists. If you’re a small brand and haven’t pitched yet, here’s your sign. Save this for your PR to-do list. #cpgfood #giftguide2026 #holidaymarketingtips #cpgindustry by @pentaclepr
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a month ago
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Plot twist: small food & bev brands might need PR more than the big guys do. 👀 Big CPG brands can afford to buy awareness. Small brands need trust and trust is earned, not bought (literally what “earned media” means). One good feature can do more for landing a buyer meeting or closing a raise than a stack of ad impressions ever could. Swipe for the myth vs. the truth → Bookmark this before you build your Q4 marketing budget 📌 #CPGbrands #foodstartups #beveragebrand #cpgindustry #foundertips by @pentaclepr
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a month ago
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If I took over your PR strategy tomorrow, here’s exactly where I’d start 👇 I’d skip the pitch entirely on day one. Here’s what I’d actually do first: 1️⃣ Dig into your founder story Journalists cover people, not ingredients. I’d want to know if your story can hold up in a 30-second pitch before we go anywhere near a press list. 2️⃣ Figure out what’s actually a story A new flavor launch is exciting internally, but on its own it’s not enough. I’d be looking for the trend or cultural moment your brand can credibly attach itself to. 3️⃣ Line up your press timeline with your retail calendar Expo West, retailer resets, holiday buying windows. I’d want every pitch timed around what’s actually happening in the business. 4️⃣ Pull the proof points you already have Sold out at 3 Whole Foods locations? Customers raving in your reviews? I’d mine that for pitch angles before writing a single new sentence. 5️⃣ Start with outlets you can actually land I’d build toward the dream publications, not start there. Regional press and trade outlets first — that’s how you build the credibility to get the bigger placements later. DM me “PR” and let’s talk strategy for your CPG brand. #publicrelationsstrategy #cpgindustry #cpgstrategy #cpgfounders #digitalpublicrelations by @pentaclepr
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a month ago
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Retail shelf presence ≠ online visibility. If editors don’t know your brand exists, neither will your customers. Comment “PITCH” and I’ll send you our CPG Founder Pitch Vault — 10 proven email templates that get you noticed by editors ✍️ No more guessing what to say or getting ghosted. Just plug, personalize, and send. #cpgmarketing #prtipsforentrepreneurs #earnedmedia #brandpr #cpgbrand productlaunchformula by @pentaclepr
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2 months ago
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