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“I’m Back.” - @paleochef 🧑🏽‍🍳
Tahini Performance Squeeze Packs
Real Ingredient Performance Food®️
Used by Champions 🏆
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The first time we offered OPTIMIST swag, it came from something I once said: “Without my negativity, I wouldn’t be such an optimist.”

I’ve carried that line with me for years, because to me optimism has never been about pretending everything is fine but instead about knowing exactly how hard things are and choosing, on purpose, to believe they’ll turn out brilliant anyway.

That’s the choice I’ve had to make with Phat Fudge more than once. I built this brand in my kitchen, sealing every packet by hand out of my apartment, and grew it into something bigger than I ever imagined. Then a stretch of bad luck left me with no choice but to sell it.

Letting it go was one of the hardest things I’ve done, but I held onto the belief that our story wasn’t over. Almost two years later, I got the chance to bring it home, and I didn’t hesitate.

Maybe you’re in your own version of that right now: a tough season, a big bet, something you’re rebuilding from the ground up.

This OPTIMIST hat is for you.

Wear it as a reminder that you see how hard it is, and you’ve already decided you’re going to make something brilliant out of it. 

Bonus: This hat always puts a smile on the faces of others when I wear it. It’s kind of nice to pass that kind of energy around when you can.

Crush it!
Mary aka @paleochef by @phatfudge
5
8 days ago
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82/82 isn’t on accident. Loved that @cp3 got to talk about how we kept him locked in on the road and how his nutrition has evolved in the full interview. The major shoutout to Phat Fudge was a total surprise. 🥹

I so appreciate when clients and outlets highlight the work lesser seen. Shoutout to his brand @goodeatn, too! The Hot Puffs are my favorite. 🔥

We’ll bring back the recovery version Chris talks about here soon but you can get OG Cacao on the website now! 

Full interview via @menshealthmag | #eatplaycrush by @phatfudge
6
a month ago
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Cześć from Poland! Rip it. Squeeze it. Crush it. Paired with a hot coffee on this train ride. 🙃

Phat Fudge fuels Championship athletes before game time AND it also fuels you on the go.

No, seriously. Phat Fudge is used by the most winningest athletes of all time. 🤭 by @phatfudge
11
a month ago
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Founder Driven Again 🫶🏽 We bought Phat Fudge back by @phatfudge
19
2 months ago
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Husband Approved! ♥️ @phatfudge smeared on Gluten Free Toast, topped with fruit toasted @Zoe Daily30+ for added fiber diversity and crunch. My Performance Menu is available at ALL @thebutchersdaughter_official locations, LA & NYC!

We usually smash this with my Restore & Replenish Japanese Yam Smoothie or as a treat after my Diversity Grain Bowl.

Loving the feedback so far! If you happen to want to get performance-strategic with any of these, feel free to ask me in the comments best time to smash what if you going into a crazy day of meetings, coming back from a workout, heading on a hike, etc. 

My full menu below. Everything is gluten and dairy free, of course. #eatplaycrush 
———
Restore & Replenish Smoothie 
AKA my clients’ favorite recovery smoothie with Japanese sweet potato, sunbutter, banana, mung bean protein, cacao, and creatine. Recover and refuel without feeling heavy.

My Performance Pancake
Made with cassava, chia, and teff, giving it a unique texture. Served with citrus, dairy-free yogurt, and pomegranate-maple syrup. Hello steady energy and fiber.

The Diversity Grain Bowl
The base is prepared by sautéing onions first, then cooking them into the rice with chickpeas. Roasted veggies galore, and two sauces highlight both sides of me: harissa for my Egyptian roots and balsamic-mustard for being raised in California. Topped with Zoe Daily30 and you’ve hit more veggie, fiber, and micronutrient diversity in this one meal than most people hit in a week.

@PhatFudge Toast
IYKYK, and if you don’t you will soon find out. Slathered on GF toast, topped with seasonal fruit and more Zoe Daily30. Afternoon delight you can feel great about that’ll give you a little pep in your step, too. My clients eat Phat Fudge daily.

Choose Your Focus Tonic
Daughter Water Green Juice (apple, celery, spinach) with your choice of Magic Mind Performance Shot. Go caffeine-free with FREE, steady energy with ORIGINAL, or maximum performance with MAXX, added tableside to your tonic.

Just a girl helping her clients set records and win championships, still very in the game and making a part of it available to you. I’m freaking pumped and can’t wait to hear which are your favorites. by @phatfudge
31
7 months ago
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What’s the perfect snack to fuel your workout? 💪

@dr.fede.amati met up with @paleochef to talk performance nutrition.

Mary Shenouda is a performance nutrition specialist and chef trusted by NBA champions, Olympic medalists, and elite performers. She’s also the founder of @phatfudge, a tahini-based product inspired by halva and designed to support high performance.

One of her go-to recipes is this tahini and honey toast: a simple balance of carbs, healthy fats, and micronutrients, designed to fuel you 30-45 minutes before activity. 

It’s quick to make, easy to digest, and absolutely delicious. 

Save this for your next session and let us know, what’s your favourite pre-workout snack? by @phatfudge
60
8 months ago
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It’s almost here! Since November, @thebutchersdaughter_official and I have been building something special.
 
A new Performance Menu using the same recipes I prep for my clients. You know, the ones winning championships, gold medals, and setting records. 🐐🙃
 
The Butcher’s Daughter came to me because they wanted someone authentic through and through, someone intentional with every ingredient, who works in the field and understands how the body actually works and what it needs to fuel, to focus, to recover, AND to comfort, whether you’re an All-Star athlete or a Butcher’s Daughter regular.
 
My philosophy with Eat Play Crush has always been simple: Every Body Performs™️
 
I wanted to highlight micronutrients, fiber, and plant-forward protein, because those are the areas most people consistently under-support in their daily diet and should understand the importance of. So this menu was programmed to bring performance-level fueling into everyday life, without losing the joy of eating.

With that here’s a small preview of what’s coming:
 
🏆 Japanese Yam Recovery Smoothie
🏆 Mediterranean “Diversity Bowl” 
🏆 Performance Pancake featuring teff and chia
🏆 Phat Fudge Toast with @Zoe’s Daily30+
🏆 Focus Tonic with @magicmind 
 
And on a personal note, this collaboration holds a lot of meaning for me.
 
@wanderlust_design_studio (Heather Tierney), @sarahmeyersimon, @deeceaz (Denise Lepow), and The Butcher’s Daughter team chose to pause this launch while I recovered from brain surgery. They didn’t have to do that. They did it because they believed this was something we were meant to bring to life together and only together.
 
That level of trust and heart is rare and it says even more about the intention and spirit of this collaboration, and everything we’re about to share with our community.
 
Soft launch during All-Star Weekend with select activations. Full launch in LA + New York this March. Let’s go!!! #eatplaycrush by @phatfudge
51
8 months ago
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Shared with permission. Your notes mean the absolute world to me. Martin still crushing it with Phat Fudge in tow. 💪🏽 #eatplaycrush by @phatfudge
6
4 years ago
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Out here fueling heroes. How you use Phat Fudge and what you share with us is more powerful than any caption we could write. Send us a DM with how Phat Fudge helps you if you’d like to be featured and assist us in spreading the word! #eatplaycrush by @phatfudge
4
4 years ago
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The Queen has something to share and we are HONORED to say the least. 🔥💛😭Repost from @lupitanyongo
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Celebrating my physical gains by sharing one of my workout secrets: I am not usually hungry first thing in the morning, which is the time I like to work out. Eating a @PhatFudge 30min before a workout out gives me the energy I need to go full throttle. Sometimes, when I don't have time for a proper breakfast, I have one right after a workout instead and it gives me that reserve gas to keep it pushing. And it's delicious!!! I highly recommend it. (Try it on waffles too!)
#PromotionFromTheHeart  #workout #bodybossing taken in Los Angeles, California by @phatfudge
7
5 years ago
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What is Phat Fudge? After a casual cold plunge (39 degrees 🥶) in my @renutherapy I shared more in my interview with them about why
I created Phat Fudge and how I use it with my clients. It’s a great quick backstory if you’re new to PF. #eatplaycrush by @phatfudge
4
4 years ago
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This combo is a slice of joy. Toasted @cocobakes Paleo Buns (best paleo bread I’ve ever had) and Phat Fudge OG. Not shown: Matcha Latte 🍵 #eatplaycrush taken in Venice by @phatfudge
2
7 years ago
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