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PHD

@phdworldwide

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Helping our clients outthink, outpace, and outgrow their competition.
ADWEEK’s Global Media Agency of the Year.
#PHDIntelligenceConnected
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AI is transforming marketing as we know it - but what does that mean for marketers? Launching today, PHD's first generative publication, Ascension | Rise with AI, serves as a dynamic roadmap that will guide you through the AI revolution in marketing, offering continuously updated insights and projections. Our publication examines how AI is reshaping marketing functions and highlights the skills marketers need to stay ahead. Featuring in-depth research, expert interviews, and actionable advice, Ascension equips marketers to adapt and thrive amidst technological disruption. 🔗 Click the link in our bio to join us in exploring how AI will redefine the marketing landscape. #PHDIntelligenceConnected #Ascension #AI by @phdworldwide
6
2 years ago
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AI isn't just changing how consumers search. It's changing how they choose. By 2030, AI agents are projected to facilitate $3.35 trillion in global consumer spending, reshaping how brands are discovered, evaluated, and chosen. PHD and WARC have launched, 'From Abundance to Agents: How the Delegation of Choice is Transforming Marketing', new global research exploring how agentic AI will transform consumer decision-making across markets and categories. The research points to a defining challenge for marketers: If the role of a brand is to signal quality and influence human choice, what happens when a machine is making that choice? Read the full report to explore the scale of the shift and what marketers should do in response: https://www.warc.com/en/article/from-abundance-to-agents-how-the-delegation-of-choice-is-transforming-marketing-dda80ff252d141c4bdb7211d230f407d by @phdworldwide
4
3 months ago
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We’re thrilled to share that PHD has 26 shortlists in MENA Effie Awards 2025! 🏆✨   Our amazing collaborations have earned nominations for Unilever (x24), Lipton (x1) and Opella (x1)   Sunsilk × 5 Rexona × 1 Jif × 4 OMO × 9 Comfort × 2 AXE × 3 Lipton × 1 Doliprane x 1   A huge shoutout to our incredible teams for pushing boundaries, embracing creativity, and delivering work that truly makes an impact. 💥 #PHD #EffieAwards #MENA #Creativity by @phdworldwide
2
a year ago
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Today on World Mental Health Day, we hope everyone takes the time to reset and focus on their well-being. In the hustle and bustle of everyday life, we often neglect our needs and emotions. It’s important to check in with yourself and make sure you’re doing okay. Take a moment to breathe, rest, and care for your mind and body, you deserve it. Our offices are closed today as we take this time to prioritize mental health and self-care. #WorldMentalHealthDay #MentalHealthAwareness #WellBeing #SelfCare #Mindfulness by @phdworldwide
0
a year ago
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في اليوم الوطني السعودي، نحتفي بتاريخ المملكة العريق ورؤيتها نحو التقدم والابتكار. 🇸🇦 #اليوم_الوطني_السعودي On Saudi National Day, we honor the Kingdom’s rich history and its vision for progress and innovation. 🇸🇦 #SaudiNationalDay by @phdworldwide
0
a year ago
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What a night to remember at the MENA Digital Awards in Riyadh! Huge congratulations to the Unilever team for taking home an incredible 13 awards! 🏆  Another milestone to celebrate: PHD UAE & Team Reactivate winning Partnership of the Year! This achievement reflects the hard work and creativity behind every project. Here’s to strong partnerships and continued creative excellence! #menadigitalawards #won #campaigns #awards by @phdworldwide
1
a year ago
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As Onam returns, we embrace the joy of tradition and togetherness. From Spirited games to festive sweets and the beauty of Pookalam, each celebration deepens our bonds. Here's to a season of unity, cherished memories, and good health. Wishing you all a joyful and prosperous Onam! #Onam #Festivities #Teambonding by @phdworldwide
0
a year ago
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Introducing Transformational Ideas Volume 3, a quarterly report from OMG spotlighting key trends and practical strategies for shaping marketing outcomes in 2025. Explore the full report for frameworks, real-world examples, and forward-looking perspectives on accelerating growth. Click the link in our story to download the report. #IntelligenceConnected #ThoughtLeadership by @phdworldwide
0
a year ago
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عيد الأضحى هو وقت للتأمل والعطاء. نتمنى لكم ولعائلاتكم السعادة والنجاح المستمر. عيد مبارك
Eid al-Adha is a time to reflect, give, and come together. We wish you and your family joy, harmony, and continued success. Eid Mubarak #eidmubarak #eidaladhamubara by @phdworldwide
0
a year ago
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Sara Daher, Executive Director at PHD UAE, says that it takes more than algorithms to build a brand in the latest edition of Campaign Middle East. Her article urges marketers to look beyond short-term metrics and reimagine the power of brand-building through emotion, strategy, and storytelling.   Read the full article in @campaignmiddleeast’s latest issue.   #CampaignMiddleEast #BrandBuilding #MarketingStrategy #PHDEMENA by @phdworldwide
1
a year ago
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Thrilled to announce that PHD brings home 7 MMA MENA Smarties Awards — including Advertiser of the Year with Unilever, plus 3 Silver and 3 Bronze wins!💪 This recognition is a testament to the creativity, strategy, and collaboration that drives everything we do. Proud of our team and grateful to our partners. Here’s to pushing boundaries and setting new benchmarks! #SmartiesAwards #PHD #InnovationInMarketing #TeamSuccess by @phdworldwide
0
a year ago
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Here’s a quick glimpse from Sunjay Malik’s inspiring talk last week at @nordstella.me’s Communicate A.I. Conference—insights on strategy, innovation, and the future of AI in media. #CommunicateAI #AIConference2025 #InspiringTalk #StrategyAndAI #FutureOfMedia #InnovationInAI by @phdworldwide
0
a year ago
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