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@phdworldwide

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Helping our clients outthink, outpace, and outgrow their competition.
ADWEEK’s Global Media Agency of the Year.
#PHDIntelligenceConnected

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Hvem blir Norges beste medierådgiver? I morgen skal vi for første gang kåre Norges beste medierådgiver under Medieprisen 2026✨

Gratulerer til årets finalister:
Henriette Conradi, @publicisnorway
Aleksander Gjøstein, @omdnorge
Beathe Stangeland Eide, @phdworldwide
Carl-Adam Sjölander, @omdnorge
Pål Eidholm, @dentsunorway
Gino Ismail, @omdnorge

De seks finalistene har alle utmerket seg med sin kompetanse, sitt engasjement og sine bidrag utover det som forventes i deres rolle.

Vi gleder oss til å hedre finalistene og kåre årets vinner!✨

Takk til alle som har sendt inn nominasjon, og tusen takk til årets jury for deres bidrag.

Det er @mediebyraaforeningen og Mediaforum som står bak den nye prisen.

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Search is no longer just helping shoppers find options. Increasingly, it is helping them understand what fits their needs✨

In this clip, Monaz Todywalla, CEO - PHD India, and Satya Raghavan, Director of Marketing Partners - Google India, discuss how AI-powered search is becoming more personalised, contextual and influential across the consumer journey.

It is one of the shifts explored in Taiyaar For Tyohaar, a Campaign India and Google series on how India’s festive-season shopper is changing.

▶️ Watch the full conversation via the link in bio 🔗

#TaiyaarForTyohaar #ai #marketing #partnercontent #paidcontent

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“If demand drops, there is nothing to harvest.”

Christian Fedorczuk, CEO of PHD MENA, on the single biggest strategic pivot of the last six months: realizing that lower-funnel performance marketing can’t manufacture demand that isn’t there.

His read on the GCC stays bullish, driven by a young population, ambitious national agendas and a workforce that’s ready for what’s next.

Read the full interview in the October issue, link in bio.

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The festive season is here, and so is Taiyaar For Tyohaar ✨

Campaign India and Google are bringing together leaders from across the industry to unpack how India’s festive-season shopper is changing, and what marketers should be paying attention to now.

Kicking off the series, Monaz Todywalla, CEO - PHD India, and Satya Raghavan, Director of Marketing Partners - Google India, get into AI, changing shopper journeys, regional relevance and what brands need to rethink as the season gets underway.

Episode 01 is now live! Watch now via the link in bio 🔗

Come for the festive-season conversation. Stay for the marketer

#taiyaarfortyohaar #campaignindia #google #partnercontent #paidcontent

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The Gulf, after the storm.

This is the issue that says out loud what the industry’s been saying off the record: budgets moved, they didn’t vanish. Agencies are being rebuilt room by room. And trust just became the only currency that still buys loyalty.

20+ industry leaders. 4 sectors under pressure. 1 very honest read on where GCC marketing goes next.

The September issue of Communicate is out now. If your name’s in it, you already know. If it’s not... you’ll want to see who made the cut.

Read it in full, link in bio.

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PHD Australia has successfully retained its media planning and buying account with ANZ following a competitive agency review, extending a partnership that has spanned 15 years.

The comprehensive assessment evaluated participating agencies across strategic capability, AI maturity, data and measurement, and commercial delivery.

ANZ Chief Marketing Officer Sian Chadwick praised PHD’s forward-looking approach, while PHD Australia CEO Laura Nice highlighted the win as a testament to the agency's continuous evolution and value creation for the foundational client.

#marketingedge #phdaustralia #anz #mediaagency #advertising

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We are thrilled to be named Effectiveness Company of the Year at the 2026 IPA (Institute of Practitioners in Advertising) Effectiveness Awards!

This achievement was driven by outstanding performances across our network, including PHD Media being named Agency of the Year and AMV BBDO taking home the Grand Prix for “The Superpower In-store”. In total, Omnicom earned three Golds, two Silvers, three Bronzes, and the President’s Prize for Creative Effectiveness.

A huge congratulations to our incredible teams whose dedication, culture, and expertise continue to set the industry standard for effectiveness.

@phdworldwide @amvbbdo @the__ipa

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✨L’Oréal sørget for litt ekstra shine i bybildet✨ De tok nylig over utendørsflater med sin nye Elvital Glycolic Gloss – og lot kampanjens «high shine» få en fysisk dimensjon. Med en glossy spesialbygget adshel, ble produktets uttrykk en del av utendørsflaten. Dette er et godt eksempel på hvordan kreativitet og utendørs kan spille på lag💗

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Estamos bien. Y con varios shortlists en @EffieLatam 2026, un poquito mejor 🥃🐰

Muy felices de ver a Bad Johnnie, de nuestro cliente @diageo, entre los finalistas de esta edición.

Celebramos este reconocimiento junto a todos los equipos y partners que fueron parte del camino, especialmente @adentrocomunicacion, con quienes construimos esta campaña 💪🏼

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Siempre Listos para lo que venga. Incluso para 4 shortlists en @effielatam 2026 🚽🫧

Nos llena de alegría ver la campaña Patoilets, de nuestro cliente SCJohnson, entre los finalistas 🏆

Un resultado que celebra el trabajo de un equipo que se atrevió a proponer algo diferente y de un cliente que confió en la idea y apostó por hacerla realidad

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PHD MENA’s Karen Doumet explains why resilience, perhaps, isn’t the leadership quality the industry should celebrate the most.

Read the full article on the link in bio.

"I think there are three practical questions that leaders should keep asking: First, are you protecting your purpose or simply protecting your process? The strongest brands remain consistent in why they exist while continually evolving how they show up. Second, does your organisation reward certainty more than curiosity? The best teams create space to question assumptions before competitors or consumers do it for them. Finally, are you building an organisation that simply copes with change, or one that expects it?" Doumet says.

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