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plumm | Social Media Content & Video Production

@plumm.au

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Video production that focuses on human stories for BOLD brands. Human first filmmaking.
SYD, Aus📍
✉️ [email protected]
@joeplumb_

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What makes a champion? 🏆

We explore the fabric of what drives @jessewmorris in his pursuits of greatness in our latest film ‘Anatomy of a Champion’ in collaboration with @activebyiloveugly .

Leaning into the chaos and finding comfort in failure, Jesse uses running to confront himself daily and find out what he is truly capable of.

This is the ANATOMY OF A CHAMPION.

Director/DP: @joeplumb_
Talent: @jessewmorris
Wardrobe: @activebyiloveugly
BTS: @_jessiesheridan / @dijanadjukicc

Shot on @fujifilmx_au XH2s taken in Australia by @plumm.au

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7 months ago

Human first filmmaking. Creative, authentic and made to resonate.

This is…plumm. taken in Sydney, Australia by @plumm.au

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a year ago

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a year ago

“It goes beyond fitness…it’s more about who I am becoming.” - @jessewmorris

Step inside the mindset of the latest @activebyiloveugly sponsored athlete, Jesse Morris.

@fujifilmx_au

#videographer #behindthescene #fitnessvideos taken in Wollongong, New South Wales by @plumm.au

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2 days ago

Meet the athletes behind the mindset.

Introducing Jesse Morris, the newest addition to the ILU Athlete family.

Based in Sydney, Australia, Jesse represents the commitment, discipline, and consistency it takes to keep pushing forward. The journey is built long before the results are seen, through the work put in when nobody is watching and the decision to keep showing up.

We’re proud to support athletes who embody this mindset and inspire others through their pursuit of progress.

Welcome to ILU, @jessewmorris by @plumm.au

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4 days ago

Throwin’ weight around with Australia’s strongest man @eddiejowilliams and @johnnybigg for their TMR Active campaign. 💪🏾

Client: @johnnybigg
Talent: @eddiejowilliams
DP: @joeplumb_ 👋🏾 by @plumm.au

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7 days ago

My top tips when I direct models…
Some of my tips of making models feel comfortable in front of camera.
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1. Don’t be afraid to mimic the movement!
Rehearse key poses before you start rolling. Sometimes showing is easier than telling - even if you are not a model, give them a visual of how you’d like their body to move. It also breaks the ice. When you are willing to model for them, they will be willing to model for you. 👏🏽

2. Make direction clear!
Simple and easy to understand. Simple instruction in a controlled manner gives the model time to react without overwhelming their senses. Allow 2-5 seconds between pose changes (depending of how experienced the model is). Too many changes with too much instruction becomes clunky, overwhelming and can throw off your model.

3. Small changes are still changes!
Even a slight head tilt or changing which foot their weight is on can translate well on camera. Movements don’t have to be elaborate, they just have to be intentional. If in doubt, “chin up and chin down” can get you some new looks.

4. Slow down!
I like to tell the model to move at 50% slow mo. When shooting video we don’t need movements to be sporadic and clinical like photography - telling them to move in slow motion makes the movement natural, candid and not too “posey”.

5. Don’t be afraid to explore new poses !
Let your model try movements or give them unorthodox movements every now and then. Sometimes it lands and sometimes it doesn’t - but when it does, the pay off is better than you expected. taken in Sydney, Australia by @plumm.au

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3 months ago

POV: 32 year old living his dream and capturing every human moment along the way.

I’m so drawn to capturing human moments, raw, unexpected, authentic and have found myself gravitating towards capturing people, doing human things!

These moments to me are golden 🙌🏽

I’m not anti AI, I’m just pro-human, baby! ✊🏾😜

#director #behindthescenes #cinematography #videography #fujifilm taken in Sydney, Australia by @plumm.au

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5 months ago

The human comes first and it always starts with a feeling.

Why?
Because feelings create memories. ✅

We forget information but we remember how things made us feel.

So…
Give them something to remember, give them something to feel. ❤️

Camera: @fujifilmx_au - XH2s taken in Wollongong, New South Wales by @plumm.au

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6 months ago

Some frames from a kickass Summer campaign with @levis_anz

Agency: @flatpackstudios
Executive Producer: @matildaprice
Video: 👋🏼 @plumm.au / @joeplumb_
Talent: @dylannrasmussen
Talent: @stasjepsen

Shot entirely on @fujifilmx_au XH2s by @plumm.au

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6 months ago

A few small moments from a BIG production for @williamsf1official ft @alex_albon . 🏍️ 🏄🏾 🪂

This piece asked a lot of everyone involved — creatively, and logistically — watching it all come together across just 7 days was pretty special.

These are some of my favourite moments from the film. Small moments inside a very big team effort. Check out the full version in my previous post.

Agency @aussie.fixer  Producer @sir_chinny  DP/Edit @joeplumb_ Water Cam Op @tomhealystudio PA @jackomillar PA @tane.mov
MX @dylanwills Surfer @eddyhamaty Skydivers @bigwaveskydive Drone @skymonkeyofficial

Camera @fujifilmx_au XH2s taken in Australia by @plumm.au

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6 months ago

‘The Man Behind the Mask’ ft @alex_albon

This commercial for @williamsf1official explores the man beneath the mask, @alex_albon and what makes him, spectacular. Unafraid and built for success.

This production was an ambitious and challenging team effort that brought together some very talented creatives and athletes to pull off what seemed like the impossible in a mere 7 days.

Agency @aussie.fixer
Producer @sir_chinny
DP/Edit @joeplumb_
Water Cam Op @tomhealystudio
PA @jackomillar
PA @tane.mov

MX @dylanwills
Surfer @eddyhamaty
Skydivers @bigwaveskydive
Drone @skymonkeyofficial taken in Sydney, Australia by @plumm.au

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6 months ago