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The charitable sector faces growing challenges as demographics shift and more charities compete for attention and donations.

In our latest blog, we explore the importance of living your values as a charity and how they should guide your organisation in its marketing, communications and overall business operations.

Read more at the link in our bio 🔗 by @pointb.nz

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16 days ago

We're incredibly proud to have sponsored the Small Business Marketing Award at this year's @waikatochamber Business Awards.

It was a fantastic evening celebrating some of the region's best businesses, and we were stoked to have the opportunity to showcase what Point B can do in a room full of Waikato's leading businesspeople.

It was particularly special to present the Small Business Marketing Award to the @betweentwobeerspodcast team, with @marcuslogannz and @seamusmarten both ex-Point B team members (@stevieholloway even did some voiceover work for us back in the day). Seeing familiar faces recognised for their achievements made the moment even more rewarding.

We were also honoured to present the Small Business Growth Award to @signlogicnz and the Small Business Service Excellence Award to @truestorenz.

Congratulations to all the finalists and winners. We're already looking forward to celebrating with everyone again at the gala dinner in November!

📸 courtesy of @barkerphotonzl by @pointb.nz

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a month ago

Last night, Between Two Beers took home the Small Business Marketing Award at the 2026 Waikato Chamber of Commerce Business Awards.

A pretty surreal moment for a podcast business to win an award like this, and there’s an even cooler story at play too.

Seamus and I met working at @pointb.nz in Hamilton, back when Between Two Beers was just getting started, and before I had ventured out on my own.

Having our old teammates sponsor the award and present it to us was a pretty full-circle moment!

Huge shout out to our team at @sapiens.nz who go above and beyond for the guys and have produced some some crazy results.

And to Steve and Seamus for being the best in the business at what they do, the quality content they are so focused on delivering makes our job easy.

📸 @barkerphotonzl taken in Hamilton, New Zealand by @pointb.nz

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a month ago

Businesses that invest in organic relationships with their customers via social media are seeing those connections translate into sustainable revenue streams that paid campaigns alone could never achieve.

Our latest blog argues for investing in organic social media, and how you should be incorporating it into your business.

🔗 https://loom.ly/jEzZlbQ by @pointb.nz

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a month ago

Kids deserve a safe, ambitious and fruitful future, and for child advocacy charity @childmatters_nz, that begins with effectively delivering the resources and tools into the hands of those who can keep our kids safe.

Their new website delivers a warm, comforting and trustworthy experience, while also offering key safety features like a quick exit button and Shielded Site functionality. by @pointb.nz

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2 months ago

Google Ads are consistently one of the most powerful, cost effective and convenient ways to target your customer base, but so many businesses forego them in place of other marketing channels.

In this month’s blog, we explore why it’s so important to explore Google Ads, and how an agency like ours utilises them successfully.

Read the blog: https://loom.ly/x-Mj9tk by @pointb.nz

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2 months ago

The internet has shifted a lot.

Social media platforms are continuing to prioritise and push video content to their viewers. That means advertisers also need to make the shift.

Read more on our approach and why you should prioritise video in our June blog 🔑 https://loom.ly/IRen0qs by @pointb.nz

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4 months ago

The news is out…and we’re proud to be sponsoring the Small Business Marketing Award at the @waikatochamber Business Awards this year.

Point B Managing Director Mitch Hyde says this is a fantastic opportunity to back the individuals and businesses across the Waikato who consistently punch above their weight.

“This will be a true showcase of the marketing talent we have in the region. Every year, we see incredibly innovative campaigns from small businesses, where budgets are tighter and creativity has to work harder.”

For the first time, the Waikato Business Awards will include a dedicated Small Business category, a big step forward in recognising the impact of businesses of all sizes.

“Too often, we see marketing investment leave the region. It’s time to back ourselves and showcase the quality of work happening here in the Waikato.”

Entries are now open. If you’re doing great work, this is your chance to put it forward. by @pointb.nz

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5 months ago

Client: World Wide Sires New Zealand
Project: Digital advertising, lead generation

When @worldwidesiresnewzealand were gearing up to release their annual Genetics Catalogue to the more than 12,000 dairy farmers up and down the country, it was a chance to connect with rural audiences and deliver some awesome results on a platform they actually use – Facebook.

Just because they’re busy doesn’t mean farmers aren’t doing their nightly scroll. So the strategy was simple – position World Wide Sires and their quality overseas dairy genetics against the rest of the sector, and go hard on the Facebook ads.

Paired with a suite of other digital ads and SEO, we helped reach a mob of farmers passionate about breeding and herd improvement. 🐄

Interested in chatting rural advertising? Reach out to us today. by @pointb.nz

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5 months ago

BTS at a recent shoot for @taranakirescue 📸

This shoots objective was to gather content for ongoing marketing use focusing primarily on hero shots for their new billboards.

Agency: @pointb.nz
BTS: @caitlindoddrell @insta360.anz taken in Taranaki by @pointb.nz

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5 months ago

Meet Emma – our Social Media Marketing Manager.

Emma joined the team after nearly a decade of freelancing and brings a wealth of technical and platform knowledge. In her free time, she enjoys brewing scented oils for the home, and walking her Huntaway x Ridgeback dog, Tama around Raglan’s beautiful beaches.

Say hi! by @pointb.nz

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5 months ago

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5 months ago