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Polytype

@polytypefoundry

16.2K

followers

1229

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Type foundry of Lewis MacDonald, based in Glasgow, Scotland.
Email [email protected] for any custom type enquiries or to say hi.

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Probably Serif, a custom font for @carlsberg, wins a @d_and_ad Wood Pencil for Type Design & Lettering.

Skål, @taxistudio!

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Probably. The Best Serif in the World.

For over 150 years, Carlsberg has balanced science and imagination. Its 1904 brandmark by Thorvald Bindesbøll embodies this tension—organic yet precise, fluid yet structured. Probably Serif translates this distinctive DNA into a contemporary typeface. Developed across Latin and Cyrillic scripts, it creates a consistent, recognisable voice across markets. The result is a unifying visual language—enduring, characterful and unmistakably Carlsberg. taken in København, Danmark by @polytypefoundry

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5 months ago

Our custom font Kleenex Serif, designed with the talented folks at @turner_duckworth NY, has been @d_and_ad shortlisted! 🥲🤧 by @polytypefoundry

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a year ago

💙 Introducing Kleenex Serif! 💙
New work for @kleenex with @turner_duckworth

Earlier this year we were brought in by the good folks of Turner Duckworth to develop a timeless and future facing custom font to coincide with Kleenex’s 💯 year anniversary.

The font is as soft and dependable as their tissues are, and takes inspiration from the iconic Kleenex script – originally designed by Saul Bass in 1961.

As always, it was an absolute delight to work with the talented Turner Duckworth team: Andy Baron, Erin Dameron, Mona Monahan & Gerard Vasco ✨

Make sure to check out Turner Duckworth’s website for the rest of their great work on the wider visual identity.

~

#kleenex #turnerduckworth #customfont #customtype #typeface #typography #brandidentity #branding #visualidentity #contemporarytype #onpt by @polytypefoundry

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2 years ago

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3 years ago

Three D&AD Wood Pencils for @themeantomato at the 2023 @d_and_ad awards last night! No mean feat!
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✏️Branding/Print
✏️Typography/Integrated
✏️Illustration/Packaging
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Awesome fun working with @alec_tear on the custom type for this one. Absolutely cheesin’ to take home a wee slice of the Mean Tomato glory. 🍕
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Big big congrats to everyone involved in the project, and to all the other winners. 🥂
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#dandad23 #dandadawards #dandad by @polytypefoundry

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3 years ago

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4 years ago

Behind the scenes part 4! A quick look through all 1288 sketches that went into finding my 36 posts this year – now with added sound!
#36daysoftype #36daysoftype09
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@36daysoftype
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#thedailytype #typeinspire #dailytype #itsnicethat #typophilia #typematters #typism #typetopia #typelove #typeface #dailydesign #typography #TDKpeepshow #thedesignblacklist #designspiration #typeverything #designfeed #eyeondesign #collectgraphics #GraphicDirectory #typographic #certainmagazine #typecollect #generaleclectics #contemporarytype #thetypists #tomorrow_featured by @polytypefoundry

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5 years ago

Behind the scenes part 3! A quick look through all 1288 sketches that went into finding my 36 posts this year – now with added sound!
#36daysoftype #36daysoftype09
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@36daysoftype
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#thedailytype #typeinspire #dailytype #itsnicethat #typophilia #typematters #typism #typetopia #typelove #typeface #dailydesign #typography #TDKpeepshow #thedesignblacklist #designspiration #typeverything #designfeed #eyeondesign #collectgraphics #GraphicDirectory #typographic #certainmagazine #typecollect #generaleclectics #contemporarytype #thetypists #tomorrow_featured by @polytypefoundry

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5 years ago

Behind the scenes part 2! A quick look through all 1288 sketches that went into finding my 36 posts this year – now with added sound!
#36daysoftype #36daysoftype09
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@36daysoftype
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#thedailytype #typeinspire #dailytype #itsnicethat #typophilia #typematters #typism #typetopia #typelove #typeface #dailydesign #typography #TDKpeepshow #thedesignblacklist #designspiration #typeverything #designfeed #eyeondesign #collectgraphics #GraphicDirectory #typographic #certainmagazine #typecollect #generaleclectics #contemporarytype #thetypists #tomorrow_featured by @polytypefoundry

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5 years ago

Behind the scenes part 1! A quick look through all 1288 sketches that went into finding my 36 posts this year – now with added sound!
#36daysoftype #36daysoftype09
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@36daysoftype
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#thedailytype #typeinspire #dailytype #itsnicethat #typophilia #typematters #typism #typetopia #typelove #typeface #dailydesign #typography #TDKpeepshow #thedesignblacklist #designspiration #typeverything #designfeed #eyeondesign #collectgraphics #GraphicDirectory #typographic #certainmagazine #typecollect #generaleclectics #contemporarytype #thetypists #tomorrow_featured by @polytypefoundry

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5 years ago

The group photo 2022. Huge congrats to everyone who made it all the way through to the end this year! 🍻
#36days_all #36daysoftype #36daysoftype09
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@36daysoftype
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#thedailytype #typeinspire #dailytype #itsnicethat #typophilia #typematters #typism #typetopia #typelove #typeface #dailydesign #typography #TDKpeepshow #thedesignblacklist #designspiration #typeverything #designfeed #eyeondesign #collectgraphics #GraphicDirectory #typographic #certainmagazine #typecollect #generaleclectics #contemporarytype #thetypists #tomorrow_featured by @polytypefoundry

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5 years ago

#36days_9 🎉 #36daysoftype #36daysoftype09
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@36daysoftype
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#thedailytype #typeinspire #dailytype #itsnicethat #typophilia #typematters #typism #typetopia #typelove #typeface #dailydesign #typography #TDKpeepshow #thedesignblacklist #designspiration #typeverything #designfeed #eyeondesign #collectgraphics #GraphicDirectory #typographic #certainmagazine #typecollect #generaleclectics #contemporarytype #thetypists #tomorrow_featured by @polytypefoundry

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