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Full service social media for consumer brands
🔮 Strategy ⋆ Creative ⋆ Production ⋆ Post ⋆ Influencer
🦄 @wintermendelson + @asher_torres
📍 Brooklyn
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Social content strategy 🤳

I feel like I don’t talk about what I actually do enough so wanted to give a little look into my social media agency @posturemedia.🦇

This is how we at turn one shoot day into an entire month of content for brands. 

Get in touch if you’re interested in working together. ✨ taken in Brooklyn, New York by @posturemedia
39
10 months ago
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Behind the New Year’s campaign for @zumba 🔥

‘Your song is on. The world can wait’ was a campaign that started a movement about the powerful impact of music and movement on mental and physical health.

What we did:
▪️Cultural Research
▪️Social Media Strategy
▪️Creative Direction
▪️Pre-Production
▪️Scriptwriting
▪️Talent Casting
▪️Influencer Partnerships
▪️Production
▪️Post-Production

This was a special project for the Posture team! Thank you Zumba! 🖤✨

___________

Posture Media is a social media agency based in Brooklyn that lives where strategy meets craft. We turn social into a competitive advantage for leading brands and agencies, from campaigns to long-term brand building. 🤙 Feel free to DM us or get in touch at partners@posturemedia.com if you’d like to learn more. by @posturemedia
4
2 months ago
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Lfg @zumba 🔥✨

The @posturemedia team was invited to lead the social strategy for Zumba’s 2026 New Year’s Campaign: Your song is on. The World can wait. 

With the hero commercial and concept locked, we took inspiration from the concept and developed a framework that enabled us to give new life to existing footage, produce an original shoot day dedicated to social with different formats, and lead an influencer campaign to augment reach. 

This helped us turn a moment into a quarter of content, keeping the feed fresh and engaging.

Definitely one of our favorite projects and clients of all time! And more coming this Fall so stay tuned!

Agency: @posturemedia 
Producer: @wintermendelson 
Strategy: @lucyswope 
Director: @morgantstuart 
DP: @camera.angle 

____

Posture Media is a social media agency based in Brooklyn that lives where strategy meets craft. We turn social into a competitive advantage for leading brands and agencies, from campaigns to long-term brand building. 🤙 Feel free to DM us or get in touch at partners@posturemedia.com if you’d like to learn more. by @posturemedia
25
2 months ago
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I was featured on a billboard in Times Square 🫨

This was a surreal moment to witness, and I’m so grateful to be included in this @beehiiv feature alongside other incredible newsletter creators. 

My newsletter, The Night Shift (previously Creative Commerce), has been hosted on beehiiv since its inception. 

I’ve always been inspired by @tylerdenk_ and feel that as a company they really want creatives and entrepreneurs to win and be a true partner in growth.

This year has been an insane ride at my social agency @posturemedia. 

We’ve scaled significantly, hired top talent, and done insanely amazing work. I’m so excited for where we’re headed. 

Thank you to the fab @rudeunicorns for nominating me for this opportunity. AMA thank you @camera.angle for coming all the way to TSQ to help me film. 😭

👌 The star duo for any business is content + newsletter. Don’t hold yourself back. ㋡

Thank you @beehiiv! 🦇🖤 Comment TNS if you want to subscribe! taken in Times Square by @posturemedia
51
2 months ago
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Hype Check at @cannes_lions 👀

I interviewed people on what was the most underhyped and overhyped parts of the week. So many interesting takes! 

Also interviewing people is one of the best ways to network. So fun meeting you all. 

✨ Featuring:
@davidshingy 
@nealjean 
@jesse.zzzzz 
@colborare 
@annalovessocial 
@tamika.shanice 
@shinewithnatasha 
@izabelbarkhuizen 
@anna_durr 
@carolinaplazam 
@ranzzzleigh 
@paulo.ia taken in Cannes, France by @posturemedia
16
3 months ago
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Comment CC to sign up to my newsletter 🦇

The biggest lesson I’ve learned from running a social agency is that that 75% of the work happens before we ever step on set. 

Here’s a bit of BTS for how we approach pre-production and social strategy at @posturemedia 💕

What’s your process? LMK! taken in New York City by @posturemedia
62
5 months ago
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Let’s collab for Cannes Lions ‘26 🔥

I can’t believe how much time has flown by since @posturemedia first went to Cannes in 2019, but it has been really cool to see the festival’s rising support of the creator economy which I feel like has brought refreshing perspectives to the table. 

The Creator Pass makes it much more more feasible for B2B creators + boutique agencies to attend. (For reference, it’s €1,245/pp for the Creator pass versus €4,465/pp for the Marketing pass). 

Smaller creative studios are having a massive impact on the industry right now. They move fast, stay nimble, and are doing some of the most innovative creative work out there. Cannes is starting to reflect that.

I’m really looking forward to attending this year with my partner @asher_torres. 

If you’re a brand or agency building out your Cannes programming and looking for more speakers or B2B creators to partner with - I’d love to connect. 

And if you’ll be there and want to meet up for coffee or rosé 🥂 my DMs are open. 🔮

What do you think about Cannes Lions? Do you go / not go? Let me know your thoughts!

_______

Hi I’m Winter, the Co-Founder and Chief Creative Officer of @posturemedia, a social media agency based in Brooklyn. We work with brands across social strategy, content creation, and influencer/creator campaigns. I make content about social strategy, cultural trends, and the growing impact of AI in social and marketing. Happy to be here. 👋 by @posturemedia
26
5 months ago
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Things your social agency wishes you knew, from a social agency 🖤

Grateful everyday to have this dream job and to be able to collaborate with amazing brands and creatives. 

What did we miss? 💬 by @posturemedia
9
6 months ago
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Reflections of a social agency owner ⋆。°✩ 

2025 was a whirlwind of growth, but growth came with pain as well. In 2026 I want to push myself in new ways and hold myself accountable to my goals as we continue to grow @posturemedia into a leading social media agency. 

Feeling hopeful 🥹 and excited for the future and the projects are ahead. 

Thank you to everyone who supports my content journey. It means more to me than I can adequately describe. 

I feel so lucky to be able to work with my partner @asher_torres everyday. It’s rare to have this kind of love and synergy and I don’t take it for granted. 

🥂 Cheers to 2026 🥂 by @posturemedia
28
9 months ago
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Life lately at @posturemedia ˗ˏˋ ★ ˎˊ˗

Always werking, never working. 

👀 Cameos:
@camera.angle 
@asher_torres 
@kirstenpotts_ 
@louis_xiv___ 
@shakivla 
@creatoreconomynyc 
@brettdash_ 
@teachable 
@marcusmilione 
@charcruze 
@gababoutgabi 
@justjaxperez 
@kirametcalf taken in Brooklyn, New York by @posturemedia
18
a year ago
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💬 Comment “strategy” for the full 5 minute video that covers the framework we use at my agency @posturemedia to help brands grow strategically on social. 

It includes two case studies and examples. 

(It also happens to be my first ever solo episode for @deepfeedpodcast 🥰🥹)

📸 @asher_torres by @posturemedia
209
a year ago
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Building a social media agency in NYC 💭 

From our roots in media to now, @posturemedia has evolved over the years to meet the needs of clients at different growth stages in a way that aligns with how content and brand-building thrives today. 

★ Creator and personality-driven
★ Strategy 🤝 business objectives 
★ Cultural relevance

Get in touch if your company is looking for a social media growth partner ✨

Grateful for two MVPs at Posture: @asher_torres and @camera.angle 📹📸 by @posturemedia
9
a year ago
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