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Winter ㋛ | Social and Creative Strategy

@wintermendelson

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🔮 That emo queer in marketing
🦇 Head sadboi @posturemedia
📍 NYC
DM me ‘TNS’ to get my newsletter 💌

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Social content strategy 🤳

I feel like I don’t talk about what I actually do enough so wanted to give a little look into my social media agency @posturemedia.🦇

This is how we at turn one shoot day into an entire month of content for brands.

Get in touch if you’re interested in working together. ✨ taken in Brooklyn, New York by @wintermendelson

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10 months ago

Come with me on set for Zumba® ⋆˙⟡

Zumba is one of @posturemedia’s awesome social clients and a complete joy to work with.

We produced their New Year’s social campaign which was amazing, and are currently working on a Fall campaign (launching this month, more soon).

Here’s a little p👀k inside our process at Posture.

So much fun to collaborate with @rudeunicorns + @camera.angle + @jorgesedits @jaidan_royal 💕

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Posture Media is a full-service social media agency based in Brooklyn. We work with consumer brands across strategy, content creation, and influencer campaigns. Feel free to get in touch if you’re looking for a new social partner this year or want to plan ahead for 2027 (yes it’s that time already!). ✨ by @wintermendelson

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Comment ‘TNS’ to subscribe to my free newsletter, The Night Shift!

I can’t believe it but I just had a billboard in Times Square with @beehiiv 🤯 So grateful to be featured alongside such amazing creators and entrepreneurs.

This is a great time to announce that my newsletter, previously called Creative Commerce, is now called The Night Shift.

I wanted to change the name to reflect my approach to creative inspiration that I think may be relatable.

Yes social is the marriage of creativity and commerce, but it’s also more than that to me.

The Night Shift is a newsletter for people who are obsessed with the strategy behind the feed. You treat doom scrolling as research and always reflect on what goes into every detail of content creation. It’s for people who are endlessly curious.

It sounds dramatic but content is part art, part science, and I love being in this community of hybrid content nerds. 🤓

The Night Shift is a weekly-ish newsletter that features content I think you might enjoy, inspiration, what’s on our radar at @posturemedia, and the latest in AI.

Comment TNS to sign up 🏁

Thank you to @camera.angle and @asher_torres for helping me with content and making this happen. by @wintermendelson

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2 months ago

I was featured on a billboard in Times Square 🫨

This was a surreal moment to witness, and I’m so grateful to be included in this @beehiiv feature alongside other incredible newsletter creators.

My newsletter, The Night Shift (previously Creative Commerce), has been hosted on beehiiv since its inception.

I’ve always been inspired by @tylerdenk_ and feel that as a company they really want creatives and entrepreneurs to win and be a true partner in growth.

This year has been an insane ride at my social agency @posturemedia.

We’ve scaled significantly, hired top talent, and done insanely amazing work. I’m so excited for where we’re headed.

Thank you to the fab @rudeunicorns for nominating me for this opportunity. AMA thank you @camera.angle for coming all the way to TSQ to help me film. 😭

👌 The star duo for any business is content + newsletter. Don’t hold yourself back. ㋡

Thank you @beehiiv! 🦇🖤 Comment TNS if you want to subscribe! taken in Times Square by @wintermendelson

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2 months ago

My final recap of Cannes Lions 🦇

What an amazing experience overall!

If you had fomo, don’t worry we all did even if we were there.

If budgets don’t allow you to purchase a pass, you can still maximize your time here and enjoy programming. Don’t let that deter you in 2027.

Happy to answer any questions and lmk what you think! #canneslions2026 by @wintermendelson

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3 months ago

Hype Check at @cannes_lions 👀

I interviewed people on what was the most underhyped and overhyped parts of the week. So many interesting takes!

Also interviewing people is one of the best ways to network. So fun meeting you all.

✨ Featuring:
@davidshingy
@nealjean
@jesse.zzzzz
@colborare
@annalovessocial
@tamika.shanice
@shinewithnatasha
@izabelbarkhuizen
@anna_durr
@carolinaplazam
@ranzzzleigh
@paulo.ia taken in Cannes, France by @wintermendelson

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Cannes Lions update 👀 ✨

Feeling privileged and grateful to be here, but it’s honestly a lot of work and can be overwhelming so it’s not all hype. You’re not alone if you feel this way.

Excited for the next couple of days.

Hit me up if you want to meet!

More soon 🫠 by @wintermendelson

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Cannes Lions let’s go 🇫🇷 ✨

Day 1 has begun and it is…very hot and @asher_torres and I are getting the hang of everything.

It’s gorgeous and I am stoked for a packed week. Already seeing so many creators and marketers I admire.

Hit me up if ur here. 🪄 taken in Cannes, France by @wintermendelson

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Most brands treat email and SMS like two separate strategies.

But the brands converting the hardest right now are layering them into the same flows.

The shift isn’t about replacing email. It’s about knowing where speed wins and putting a text there.

We use @omnisend at @posturemedia for our clients because email and SMS live in one platform. One flow, one audience, no duct-taping tools together.

💬 Comment SMS to get 30% off your first 3 months.

#OmnisendPartner by @wintermendelson

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