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🎉 host @candice.coppola shares how to build a profitable wedding business with purpose (and a little sass)
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One of the strongest, most talented wedding planners is on the podcast this week, talking about her million dollar rebrand! I cannot wait for you to learn from Desiree Adams of @verveeventco and @plannersedit, a client of mine for the last six years (she swears she’s never getting rid of me! Lol)

Desiree is one of the most talented wedding planners that I’ve ever met. And in fact, if I were planning my own wedding again, SHE would be my planner. That is how legit she is.

Recently, her business underwent a pretty extensive rebrand, and I asked her to come on the podcast to talk to us about it. 

Why? Because Desiree approached this rebrand *so much differently* than I’ve seen other wedding pros approach their business. 

And for good reason. Her goals are big and audacious, and her clients expect a lot. Desiree knew that she needed a brand that represented that and so much more.

You’re going to be SO surprised (and inspired) at where she looked for brand inspiration because it’s not the usual places you’d think.

And I know you’re going to be so inspired by Desiree’s journey and her immense amount of industry insights and wisdom. She is truly a POWERHOUSE.

Comment the word VERVE below and I’ll DM you a link to listen on all platforms! And while you’re at it, leave some love for this lady below!

Thank you to the incredible photographers for the beautiful images that feature Desiree and her work! 

Juliana Cole - @julianacolephoto
Laura Rose - @lauraroseweddings 
Jenny Berliner - @jennyberlinerphoto taken in Upstate N.Y by @powerinpurpose
40
3 months ago
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Syd from @ininkweddings spent $$$$ on a rebrand... and a year later, her gut told her to do it again.

She listened, and that’s how Messy Luxury™ was born.

The Behind the Brand series is BACK on the podcast, and this episode is one of my favorites yet. I’m excited to introduce you to Sydney Meyer (AKA ya girl, SYD) – a talented, vibrant, and dynamic wedding designer / planner based in Austin but serving clients worldwide.

I’ve been coaching Syd inside WPI since 2022, so I’ve had a front row seat to her evolution. 

I’ve gotten to watch her build an iconic brand from the inside out, and it’s been one of the great joys of my coaching career. I’m so excited for you to hear her journey and some of the interesting twists and turns she’s encountered because boy, are they RELATABLE.

In this episode, we get into:

- What inspired her to start In Ink
- Why her first rebrand still didn’t feel right and how she knew 
- The rock-bottom moment that forced her to build a business for HER, not everyone else 
- How she trademarked Messy Luxury and turned it into the most recognizable design philosophy in Austin

If your business doesn’t feel like you anymore or if you’ve been searching for your unique creative POV, you’re going to LOVE this week’s episode!

Drop MESSY LUXURY in the comments and I’ll send you a link to listen!

A special shout out to all the photographers whose images reflect Syd and her great work: @alicialeighphoto @anastasiastratephotography @fallonstovallphoto @lightasgold @natalienicolephoto @haleyfolkman.photo @c10ike taken in Austin, Texas by @powerinpurpose
31
4 months ago
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Lesson 4: Stop waiting for someone else to validate you.

This one comes up a lot.

So many talented wedding pros are waiting to feel chosen — by the industry, by a client, by someone with a bigger platform — before they let themselves move forward.

👉🏼 Where do you think you’re still waiting for permission instead of deciding for yourself?

PSA: This is part of a 31-day series where I’m sharing one business lesson a day for wedding pros as we head into 2026. These lessons are pulled straight from my 200th podcast episode, and the goal is conversation — not perfection. I’m glad you’re here. by @powerinpurpose
3
9 months ago
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Lesson 3: Your reputation is built in the small, unseen moments.

This is something I’ve watched play out over and over again in this industry.

How you communicate when things are easy matters — but how you show up when things are stressful, uncomfortable, or inconvenient matters a whole lot more.

👉🏼 What do you think people remember most about working with you once the event is over?

PSA: This is part of a 31-day series where I’m sharing one business lesson a day for wedding pros as we head into 2026. These are lessons pulled straight from what I’ve seen, experienced, and talked about on the podcast — and I’m loving the conversations they’re sparking. Come back tomorrow for the next one.

#candicecoppola #weddingindustry #weddingplanner #weddingbusiness by @powerinpurpose
5
9 months ago
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Lesson 2: You don’t grow by doing more. You grow by doing what actually matters.

This one comes up constantly in my work.

So many wedding pros feel behind, lazy, or like they’re not doing enough — when in reality, they’re doing too much of the wrong stuff at the same time.

👉🏼 If you had to pick one thing to focus on for the next few months, what would it be?

Or flip side: what’s one thing you already know you could let go of?

PSA: This is part of a 31-day series where I’m sharing one business lesson a day for wedding pros as we head into 2026. These are the ideas I come back to when I think about longevity, focus, and building a business that doesn’t require constant hustle to survive. I’d love for you to stick around and join the conversation as we go.

#weddingindustry #weddingpros #candicecoppola #2026goals #businessgrowthstrategy by @powerinpurpose
2
9 months ago
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Lesson 1: If you’re bored or unhappy, your business is asking you to evolve.

I’ve had to learn this one the hard way more than once. 

👉🏼 What part of your business feels like it can’t come with you this year? I’d love to hear in the comments.

PSA: For the next 31 days, I’m sharing one business lesson a day for wedding pros as we begin 2026. These are the ideas I keep coming back to when I think about longevity, creativity, and building a business that still feels good years in. It’s also a way for me to connect with you! I hope you’ll come back each day and join the conversation.

#weddingindustry #weddingpros #candicecoppola #2026goals by @powerinpurpose
12
9 months ago
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I’m feeling a little emotional writing this 🥹

The Power in Purpose podcast just hit 200 episodes!! It’s such a big milestone, and that number represents so much more than consistency or content.

It represents choosing to show up when it felt scary.

Sharing my thoughts before I felt “ready.”

Hitting publish even when I worried about sounding dumb, being misunderstood, or not knowing where this would lead.

When I started this podcast in 2018, I truly didn’t know if anyone would listen. I just knew I had something to say and a deep desire to talk honestly about building a business that supports a real life.

Somewhere along the way, this stopped being “just a podcast” and became a space for big conversations, quiet moments, hard truths, hot takes, and the parts of entrepreneurship no one really prepares you for.

And none of this exists without you. 😭

If you’ve ever listened on a walk, in the car, while cooking dinner, or during one of those “what am I even doing?” seasons in your business, I want to thank you. Your presence here has mattered more than you know.

To celebrate episode 200, I shared 23 lessons I wish every wedding pro knew. Lessons about confidence, boundaries, money, leadership, nervous system regulation, and what actually creates momentum in this industry.

I’m so grateful to be here. And I’m so grateful you’re here too. 💛

I hope you’ll take some time to listen today and celebrate with me! 

Xo, 
C by @powerinpurpose
30
10 months ago
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You keep waiting for that future version of yourself (you know, the one who’s confident with money, pays herself first, and runs a business that feels calm, sustainable, and profitable).

But she’s not coming.

You aren’t just going to wake up and “become her” someday. You need to start building her now.

In this episode, I brought on @erinn_bridgman to talk all about building WEALTH as a wedding pro, and this future self exercise is truly just the beginning.

I know firsthand that when you start identifying as that version of yourself now, everything changes. You stop operating from survival mode and start leading from security and abundance.

I want that for you and Erinn does too!

Next week, she’s hosting a free masterclass where she’s sharing her 4-part framework to help you ditch the money stress and pay yourself first every month.

Comment 197 and I will send you the link to listen to this week’s episode (and sign up for the masterclass).

I will see you there ⬇️

#candicecoppola #weddingindustry #weddingpros #weddingpro #weddingindustryexperts #weddingpodcast #weddingbusiness #thepowerinpurposepodcast #weddingindustryeducation #weddingpodcast #weddingbusiness #weddingindustryeducation by @powerinpurpose
8
a year ago
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There are certain people you meet in business who just get it.

Who love the work they do, the clients they serve, and have a deep passion for the wedding industry. 

Frances Ledgewood is one of those people.

She’s the heart and hands behind @ledgewoodfinestationery, but more than that, she’s a visionary. 

A long-time podcast listener, private client, and someone I’ve had the absolute joy of mentoring as she’s taken bold steps to grow a brand that’s as intentional as it is iconic.

In this week’s Behind the Brand, I’m sitting down with Frances to talk about building a business rooted in heart, legacy, and excellence.

We talk about her early days, how she’s built her brand, grown a team, and stepped into a bold new season of leadership.

You’re going to feel so inspired hearing about Frances journey — and I can’t wait for you to tune in!

Comment 191 and I’ll DM you a link to listen! 💜💜 

Photography: 
@c10ike 
@madisonmartinphotography 
@marcielanephotography 
@peterson.design.photo 

#candicecoppola #ledgewoodfinestationery #weddingstationery #weddingstationer #weddingindustry #weddingpodcast #weddingindustryexperts #weddingindustrypodcast #weddingpros #weddingpro #stationery taken in Huntsville, Alabama by @powerinpurpose
37
a year ago
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PSA for my OGs ✨

You’ve got the talent and the experience... but you already know… it’s not as easy as it used to be. And it’s only getting harder.

The pros who will actually survive the next generation of business are the ones prioritizing visibility.
I’m seeing insanely talented and experienced OGs in our industry being overlooked because they’re not showing up.

And if that’s you, I have a question...

👀 What are you going to do about it?

Comment 190 and I will send you the link to listen to this week’s episode of The Power in Purpose where I’m sharing the 5 ways I see wedding pros playing small (and what it’s costing you). by @powerinpurpose
11
a year ago
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Everyone’s talking about how AI is making everybody sound the same.

I’m here to tell you they’re wrong.

Once you know how to train ChatGPT on your brand voice? It can quickly become your unfair advantage.

In this week’s episode, I’m talking about:
 👉 What “training” AI really looks like
 👉 How to make it sound exactly like you
 👉 Why this is the skill that will set you apart from your competition this year

And if you’re ready to go beyond listening and actually do the work?

Join me later this month for my live workshop where I’ll walk you through the exact process of training ChatGPT on your brand voice so it becomes your full-service marketing assistant.

Wedding pros, don’t sit this one out. Comment 189 and I will send you the link to listen now (and workshop details so you can register!)

#candicecoppola #weddingindustry #weddingpros #weddingpro #weddingindustryexperts #weddingpodcast #weddingbusiness #weddingindustryeducation #thepowerinpurposepodcast #weddingplanner by @powerinpurpose
11
a year ago
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This week’s Behind the Brand episode is a special one.

I’m sitting down with someone I’ve had the honor (and joy!) of mentoring: Lindsey Kleidman, founder of @wildflowereventsdesign and the creative force behind @campwildflower.co 🌸🔥

If you’ve ever scrolled her feed and thought, “Damn, I want to go to that wedding…”

Same!!

Lindsey has built a brand that’s bold, personality-driven, and beautifully refined… and in this episode, we dive into how she did it and why it works.

We’re talking:
✨ Styled shoots that built her confidence
✨ What it means to take “big swings”
✨ Saying yes and knowing when to say hell no
✨ Her big rebrand and what it taught her
✨ Finding her creative spark again through Camp Wildflower
✨ And what it really takes to build an iconic brand

If you’ve ever wondered how to show up more boldly, stand out in your market, or evolve without losing who you are, this one’s for you. 

And if you recognize the theme song playing over this post you’ll understand what Linds and I discussed HEAVILY before any coaching call or Voxer message 🤣

Comment “188” and I’ll DM you a link to this episode so you can listen in!

Gorgeous images by:
@amandayoung_photo 
@ggabriella 
@elliemae.photo 
@lizandolinaphotography 

#powerinpurposepodcast #candicecoppola #weddingprocoach #creativeentrepreneur #brandstrategy #weddingplannerlife #weddingbranding #wildflowereventsdesign #campwildflower #businesspodcast #weddingproinsiders #showupboldly by @powerinpurpose
43
a year ago
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