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A campaign that crashed, a labeling lawsuit and a formal AI reputation warning. 👇

This week’s #PRRoundup breaks down:

🏒 Why the NHL’s “Hot for Hockey” campaign backfired almost immediately
☕️ How Starbucks’ “Sugar-Free” label became a class-action lawsuit
⚠️ AI has topped the Reputation Risk Index four times — now there’s a formal warning

Link in bio for the full analysis. by @prnews

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3 days ago

The biggest night in PR delivered. 🏆

The 2026 PRNEWS Platinum Awards winners were revealed live on stage October 6 at The Lighthouse in New York City, and this year’s class raised the bar.

Winners including Aflac, Coyne PR, Hanna Lee Communications, HUNTER, Lowe’s, SolComms, Tony Fay Public Relations and more. See the full list at the link in bio.

Congratulations to all 2026 winners and honorable mentions.

#PRNEWSAwards #PlatinumAwards by @prnews

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3 days ago

An epic night at the PRNEWS Platinum Awards! Tag yourself in the comments if you were here! by @prnews

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5 days ago

Who counts as "media" in 2026? 🎙️📱

The White House press ban raised a press freedom debate. It also raised a more practical question for PR pros — one Ramin Beheshti of Caliber tackles in his latest PRNEWS piece. Link in bio. by @prnews

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6 days ago

A university in crisis, a health trust wake-up call and an airport campaign we're obsessed with. 👇

This week's #PRRoundup breaks down:

🎓️ What Cornell's response to a sexual assault lawsuit reveals about reactive communications
❤️‍🩹 New Edelman-Yale data: facts alone won't earn trust in a crowded health landscape
✈️ How Boston Logan turned an overhead announcement into a viral cultural moment

Link in bio for the full analysis. by @prnews

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9 days ago

Today is the last day of PR Ethics Month. 📋

@PRSA CEO Matthew Marcial on why ethical questions rarely announce themselves as dilemmas—and five questions every communicator should ask before hitting send.

Link in bio for the full read. by @prnews

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11 days ago

Good PR starts with trust.

MM+M Executive Editor Jack O’Brien sits down with Ariane Lovell to discuss what makes a pitch stand out, how social media is reshaping healthcare storytelling and why patient centricity matters.

Read the latest “Ask a Journalist” at PRNEWS. Link in bio.

#PublicRelations #HealthcarePR #HealthcareMarketing #Journalism #MediaRelations by @prnews

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12 days ago

The podcast booking isn’t the finish line.

When a client appears on a show and does nothing to promote the episode, the cost can go beyond missed reach. It can cost the PR professional a relationship with the host.

In a world where only 1 in 20 podcast pitches gets accepted, those relationships matter.

Here’s why smart podcast pitching starts before the pitch — and continues long after the episode airs.

Link in bio. by @prnews

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13 days ago

A press ban defied, a corporate mea culpa and holiday shopping data worth bookmarking. 👇

This week's #PRRoundup breaks down:

🙊 What the White House press access battle means for any org that manages media credentials

🤷‍♀️ Why DoorDash's "we screwed up" settlement statement is a model worth studying

✅ New data: 56% of consumers plan to spend less — and social is the No. 1 gift discovery channel

Go to prnewsonline.com for full story by @prnews

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17 days ago

It's Climate Week NYC 🌍 — and climate communications might need a reset.

New research from Allison Worldwide found that dread ranks ninth out of 18 emotional drivers. The highest-intensity emotion that's almost completely unused? Fairness.

Whitney Dailey breaks it down — link in bio. by @prnews

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17 days ago

Your podcast pitch is probably written for your client. It should be written for the producer's audience. 🎙️

Anuj Agarwal of MillionPodcasts breaks down how to actually get your client booked — swipe through for the key steps, then head to the link in bio for the full strategy. by @prnews

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18 days ago

The U.S. Open creator controversy had a lot of people pointing fingers. 🎾

Ashley Stoney of Curley Company says the real problem wasn't the creators— t was the expectations. New on PRNEWS, link in bio. by @prnews

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19 days ago