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Proper House Creative

@properhousecreative

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a creative agency for authentic brands
branding | strategy | marketing | production
made in HOUSE

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…you’re not in Kansas anymore.

somewhere over the rainbow, we’ve built a [house]. And as Dorothy says, there’s no place like HOME @properhousecreative.

🎥: @billow.media by @properhousecreative

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10 months ago

not your average housekeepers.

presenting the women behind @shopthekeepinghouse by @properhousecreative

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13 hours ago

on location with @shoplittleeight taken in West Palm Beach, Florida by @properhousecreative

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2 days ago

no place like [home].

the proper house studio floor looking mighty pretty lately.

#properhousecreative #charlottestudio ##creativestudio taken in Charlotte, North Carolina by @properhousecreative

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18 days ago

you’ve got a golden ticket…to the world of our imagination.

no factory settings here, so have a look around. by @properhousecreative

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a month ago

new eComm for @courtside.kids by @properhousecreative

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a month ago

How—in an oversaturated, constantly distracted world—do we actually cultivate homes of intention and JOY?

How do we show up in the really full seasons of life in ways that are actually doable and helpful?

How do we make sure that while our lives are getting wider—more activities, opportunities, information, people to keep up with, places to be—our roots are still getting deeper?

I don’t think most of us need a longer to-do list. I think we need simple ways to return to what matters.

Ways to GET OFF OUR PHONES and look each other in the eyes again. Questions that take us beyond logistics and help us learn the heart behind the action. Truth our kids can carry with them when they walk out the door. A way for moms to stop in the middle of an overwhelming day and reset.

That is the heartbeat behind ROOTED AT HOME. 🌱

I kept asking: What would actually HELP us in real life?

So we created three simple tools:

🔔 Morning Bell Mercies — An anthem to help our kids anchor their hearts, minds, and spirits in Jesus before the world gets the first word.

🤍 Conversation Cards — Thoughtful questions that move us past “How was your day?” and help us actually KNOW the people sitting across from us.

🙏🏻 Prayers for the Mom Who Needs a Minute — Honest everyday prayers for real-life motherhood, creating a minute to breathe, receive what you need from Jesus, and return to your people with a fuller heart.

Not more to manage. Just practical tools to help us put our attention back where we actually want it.
Maybe the answer to a scattered world isn’t becoming better at managing our scatteredness.

Maybe it’s choosing to grow DEEPER instead of WIDER.

Deeper in our relationships. Deeper in what we believe. Deeper in our conversations. Deeper roots in Jesus that change how we live with the people closest to us.

Our homes are being shaped in the ordinary moments we’re living right now.
And in a world constantly telling us to add more, reach farther, move faster, and spread wider, there is something so powerful about choosing to go deeper. 🌱

ROOTED AT HOME is officially HERE. 🤍
P.s. we are offering a special bundle for all 3 -I can’t by @properhousecreative

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2 months ago

postcards from italy. 🇮🇹

highlights from little eight’s sunwashed in sicily campaign. directed, produced & photographed on location in sicily.

made in italy. but made possible by:
client | @shoplittleeight
creative | @properhousecreative
production | @properhousecreative
videography | @marcodef_
photography | @erinbowmanphotography @alonashestiuk
design | @darlenespressa
talent | @de_models_italy @tommaso_nimoe_modelkids23 by @properhousecreative

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2 months ago

got the band back together before school starts & just in time for @smithandquinn newest tailgate collection. studio editorial made in-house.

client | @smithandquinn
creative direction | @properhousecreative
photography | @erinbowmanphotography
lighting & digi | @bannen.photo
set design | @effigystudios
styling | @lauren0618
talent | @directionsusa @dierdrereimold @ana.luiza.pcosta @mattyp1616
hmu | @collective.beauty.co by @properhousecreative

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2 months ago

a longer look at what we dreamed up with @shopthekeepinghouse

14 unique set designs + styled vignettes required months of pre-production and two-weeks of all-hands studio execution to bring her to life! always a privilege to create with creators and the detail and intention behind @societysocial latest wonder is truly unlike anything we’ve ever seen.

welcome to their world of history with a house key.

client | @shopthekeepinghouse @societysocial
production | @properhousecreative
photography | @erinobowman
videography | @billow.media
creative direction | @properhousecreative
set styling | @ashleyhothamcox
set design | @effigystudios
stylist | @lauren0618
wardrobe | @laviestylehouse @the_prism_effect @shopcocoleto
hmu | @lindseyreganthorne
props | @mirthstudio @hue.and.dot @pippenhouse by @properhousecreative

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2 months ago

all work & no play is definitely not in our wheel[house].

we dreamed up the ultimate girl party with our girl’s who have been along for every twist & turn of the wildest ride known to man: the entrepreneur. imagine if troop beverly hills, princess diaries, & 13 going on 30 all got together and had themselves a day…this was it!

at the end of every project, shoot, or pitch…we’re still just two moms trying to remember to enjoy the life we’re working hard to build. a proper sleepover at the house! by @properhousecreative

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2 months ago

optical illusions are on the house.

it’s not a labor of love, if you’re not doing the work. small glimpse at all the unseen moments that make up the big ones.

a recent favorite with @shopthekeepinghouse by @properhousecreative

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3 months ago