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Ragged Edge

@ragged_edge

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A brand company for people who refuse to settle for average.
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Wise changed how the world moves its money. But that was just the start. This is a rebrand to take Wise beyond transfers. To help them build a new money system to take on the old one. To help money do more for more people in more places. This is The World’s Money. - - - - - @wiseaccount by @ragged_edge
89
4 years ago
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If it doesn’t feel real until you write it down then you’re probably a paper person too. ⁠⁠ ⁠⁠ ⁠⁠ ⁠⁠ 📸 Photography by @charliemckay⁠⁠ ⁠⁠ ✍️ Illustrations by @ciao__chiara by @ragged_edge
28
5 years ago
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You’ve seen the campaigns. Now it’s time to feast on the full Granola brand. The in-depth case study is now live on our site. We helped turn the AI notepad beloved by Silicon Valley’s C-suite into a brand for knowledge workers everywhere. By rejecting the overly sanitised AI aesthetic in favour of the messiness of human progress, Granola became one of the most talked-about rebrands of the year. And the world’s second-fastest-growing software brand. by @ragged_edge
40
3 months ago
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Ready for something different? Ragged Edge is hiring. All the details on our website. by @ragged_edge
8
3 months ago
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Time to level the playing field for millions of Americans. Introducing Tilt. A new name and new brand for a new credit system. Instead of judging what’s come before, Tilt gives you credit for what you’re capable of. by @ragged_edge
27
a year ago
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Five years after their rebrand, Globe-Trotter are still carrying character across the world. Since we reinvigorated their luxury heritage, Globe-Trotter are holding their own as adventure’s best accessory. With a 40% increase in sales, store openings all around the world and collaborations with the likes of Tyler the Creator and David Shrigley. Being distinctive takes commitment. But it pays off. by @ragged_edge
4
10 months ago
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A perfectly normal version of natural perfection. Our @eagerdrinks rebrand is so ordinary it’s extraordinary. #branding #packaging #copywriting #packagingdesign #rebrand #design #juice #dtc by @ragged_edge
13
4 years ago
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@zoe helps you understand and eat the best food for you. So you can feed your way to feeling good. #branding #design #graphicdesign #logodesign #logo #brandidentity #brandidentitydesign #typography #type #color #copywriting #writing #nutrition #healthtech #healthtechstartup by @ragged_edge
11
4 years ago
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The bank that changed banking. @monzo are true changemakers. They’ve built a brand in the truest sense of the word: Monzo is a feeling as much as it is a bank. So the goal for our partnership was simple. To make Monzo more Monzo. Here’s a sneak preview of what we’ve been working on, complete with illustrations by @aleksandriusz. More to come. taken in London, United Kingdom by @ragged_edge
51
4 years ago
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Illustrating the magic of Monzo. After updating the @monzo identity in 2022, we worked alongside the inimitable @aleksandriusz on an illustration style that could bring the Monzo magic to every tap. See them popping up all over the app. by @ragged_edge
19
3 years ago
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We partnered with Heights to create a brand with the power to make people think #brainfirst @yourheights - - - Brand strategy, naming, visual and verbal identity, art direction, packaging graphics, website design and writing by @ragged_edge - Structural packaging design and packaging materials specification by @pentagramdesign by @ragged_edge
11
7 years ago
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A typeface for the world’s money. Inspired by scripts from around the world, we’ve updated the Wise typeface to bring in more expressiveness and give it a simple yet distinct edge. Now in 960 languages – covering more of the world than ever before. In collaboration with @wisedesign and @nan_xyz by @ragged_edge
38
3 years ago
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