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Ragged Edge

@ragged_edge

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A brand company for people who refuse to settle for average.
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@ragged_edge Palmetto ayuda a los hogares estadounidenses a adoptar energía limpia, conectándolos con soluciones solares, baterías y climatización, además de financiación e instaladores. Su propuesta busca hacer más accesible una transición que muchas personas perciben como costosa y complicada. Para su nueva identidad, Ragged Edge decidió hablar de lo que las personas quieren ganar: confort, ahorro y mayor independencia energética. De ahí nace «Have it all», una idea que presenta la sostenibilidad como una mejora en la vida cotidiana. El objetivo era conectar también con quienes no se identifican con el discurso climático, pero sí quieren vivir mejor en casa. Esa estrategia explica la dirección visual: el rojo Palmetto75 evoca la calidez del hogar, el logotipo de trazos relajados comunica comodidad y las fotografías muestran personas disfrutando de sus espacios. La marca acerca una categoría técnica a una experiencia humana y deseable. Marca: @palmetto.energy #VISUALLE #motiondesign #RaggedEdge #Branding #IdentidadVisual
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There are no shortcuts. There is no formula. Embrace different. Getting to talk branding on the Barbican main stage in front of 2000 people was pretty special. Thanks to @optimizely for a once in a lifetime opportunity. And for embracing different in your own brand. #opticon26
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I realised the other day that it’s around 5 years since I started operating under the Sound Mix Post banner. To mark this occasion in suitably lowkey style, I thought I’d hit reset on my increasingly neglected instagram feed and kick off with some new work - hopefully in more consistent fashion this time.. Setting it off with this wonderful recent animation I worked on for @optimizely with the lovely team over @ragged_edge. Absolutely loved working on this. Music and sound design both from me.
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Sexy minimal packaging for Eager. Design @ragged_edge - #designinspiration #graphicdesign #packaging #logomark #graphicdesign #logo #packagingdesign #type #brandidentity #minimal #visualidentity #designinspo #typography #projektmono
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“Presence is a power move." Five words that became the foundation of a campaign. In Episode 261 of the Unified Brand Podcast, Chris speaks to Christy Madden, Strategy Director at Ragged Edge. One of the brands they discuss is Granola, the AI notepad built to help people stay present in meetings rather than getting distracted by taking notes. But what makes the story particularly interesting is what happened when Ragged Edge found the idea at the heart of the brand: Presence. Instead of constantly searching for a new message, Granola committed to it. “Presence is a power move” appeared on billboards and buses in San Francisco before the idea continued through campaigns in other markets. And when the temptation came to change things? They kept going. Because while the people working on a brand might have seen the message 50 times… The audience probably hasn’t. In the full episode, Chris and Christy explore: • How Ragged Edge found the idea of “presence” at the heart of Granola • Why differentiation doesn't always require a completely unique product feature • How brands can create conflict with the conventions of their category • Why Granola deliberately moved away from the language and visual cues of corporate software • How one simple brand idea can influence identity, messaging and advertising • Why brands need the conviction to keep repeating an idea after the internal team has grown tired of it • What Wise and Monzo reveal about recognising and building on existing brand equity • Why long-term brand building requires commitment rather than constant novelty Sometimes the power of a brand isn't finding the next thing to say. It's having the confidence to keep saying the thing that matters. 🎧 Listen to the full conversation in Episode 261 of the Unified Brand Podcast. Link in bio #BrandStrategy #Branding #BrandBuilding #BrandMarketing #UnifiedBrandPodcast
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Could you explain your brand strategy in one word? It sounds almost unreasonable. But that’s exactly the point. In Episode 261 of the Unified Brand Podcast, I speak to Christy Madden, Strategy Director at Ragged Edge. Christy believes brand strategy should ultimately be simple enough to cut through. Because when you force yourself to define a brand in a single word, there’s nowhere to hide. You have to make choices. You have to sacrifice. And you have to decide what the brand genuinely stands for. In the full conversation, we explore: • Why brands need to reject novelty and embrace commitment • Why your brand isn't necessarily there to make you better — it's there to make you different • What Wise and Monzo can teach us about recognising and protecting existing brand equity • Why consumers probably aren't as bored with your brand as you think they are • How Granola turned one simple idea into a distinctive brand and global campaign • Why committing to difference matters more than constantly chasing what's new • How simplicity can help a brand idea travel from the CMO to the CFO, designers, product teams and beyond • Why complexity in brand strategy can sometimes become a hiding place If your brand strategy takes 100 slides to explain, there might still be more thinking to do. Listen to the full conversation in Episode 261 of the Unified Brand Podcast. 🎧 Link to the full episode in bio. #BrandStrategy #Branding #BrandIdentity #BrandDesign #BrandBuilding #BrandPositioning #BrandStrategist #MarketingStrategy #CreativeStrategy #BrandThinking #DesignStrategy #RaggedEdge #UnifiedBrandPodcast #Podcast #BrandPodcast
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Slagging off the latest rebrand for internet points doesn’t make you look smart. It makes the industry look stupid. My @paradigms.io talk was about putting celebration before cynicism. And how a rising tide lifts all kayaks. And that was basically the theme of the week. Competitors coming together as friends in a celebration of creativity. It’s hard to be cynical on a private island off the coast of Split. Huuugge thank you to Rebecca, Roger, Digge and the @frontify team for creating that environment. And to everyone there for embracing it. Especially the other speakers. Legends. Alex Bec Jay Curley Laurence Stoffel Tosh Hall Karina Vivas Valeria Moreiro Shane Hagerty Austin McKenna Lisa Smith Jason Wood Nu Goteh Brian Collins Alex Athanasiou Connie Wemyss Chris Nott Elizabeth Azen Andia Chris Danton Kirsten Ludwig Katherina Tudball Shannon Jager David Rager #paradigms2026 @ragged_edge
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20 years. Hundreds of ideas. Countless brands. A very fast forward look at some of the work that has shaped my career -- from brand identities and packaging to interior spaces campaigns and everything in between. Some made it onto shelves. Some into homes. Some into places people love. And all of them started with an idea. Welcome to my creative world. If you’re a business owner looking for someone to create your brand, design your packaging, or build the strategy behind it, email me at mitradesign@gmail.com. I’d love to hear what you’re working on. #Branding #PackageDesign #CreativeDirection #VisualIdentity #GraphicDesign
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Can you think of any others? When everything is polished, the human hand becomes distinctive. Handmade logo design can make a brand feel more personal, expressive and worth connecting with. Designs by Shillington students and studios we admire.
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EXHIBIT: Unlike other AI companies that seek to replace creativity and thinking, transcription service Granola celebrates the wonderful chaos of human creation with this identity by @ragged_edge.
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@ragged_edge helped turn an AI notepad beloved by Silicon Valley’s C-suite into a brand built for knowledge workers everywhere, by making one bold creative decision: reject the overly sanitised AI aesthetic in favour of the messiness of human progress. The category defaults to clean gradients, cool palettes and frictionless surfaces. Granola went the other way, and became one of the most talked-about rebrands of the year in the process. Full case study now live. What do you think, should AI brands look more human or more machine? 👇🤍✨ Brand Identity: @ragged_edge for @meetgranola #TechBranding #BrandIdentity #VisualIdentity #LogoDesign #GraphicDesign
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Show money who’s boss. 🖤✨ @tabby.uae built a complete app to give people full control over their spending, and @ragged_edge defined the strategy, brand direction and identity for one of the MENA region’s most recognised apps. A brand built around the idea that the rules have changed. Congratulations to Jugal, Pete, Nurah, Christine and the full Tabby team, alongside @studio_yatta @oddworks.studio and @bymilknetwork for bringing it brilliantly to life. ✨ Brand Strategy & Identity: @ragged_edge for @tabby.uae #BrandIdentity #GraphicDesign #VisualIdentity #BrandingDesign #LogoDesign
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