Instagram story viewer> @reece.kyffcoaching> Posts

Reece Kyffin | PHYSIQUE COACH

@reece.kyffcoaching

4.9K

followers

3326

following

Coaching Natural Guys to their Best Ever Physique 🧬
Natural British Champion & PCA PRO 🏆🇬🇧
Cornwall Living 📍

POSTS STORIES REELS TAGGED

Thanks for coming to me for prep coaching at 7 weeks out, bro 😍😍

A coaches worst nightmare… 🤣

But we made it happen, and we did it in fucking style!!

And you know it’s been a great process when you get better at each show you do!

2nd at Kieran’s first ever show, and 3rd at his second ever show 🏆

Then when we did the British Finals at the end of the year, Kieran came away with 7th at WNBF, and 5th at PCA

Flying the flag high for the natural competitors in that untested PCA open lineup - being the only natural competitor in the top 5

What a debut season that was, mate

Looking back at some of these pics honestly makes me tear up a little 😂 The absolute graft put in to achieve this level of shreds is something that you can’t fake

I love it when people come to me, like Kieran, willing to put the work in.
Willing to challenge & test themselves.
Willing to listen & implement my advice.
Willing to try, fail, and try again.

Because getting into world class shape isn’t easy, and it’s not supposed to be.

But something that motivates me as a coach, and as a human, is seeing other people give something their all, whether they “succeed” or not

The real success is in the effort put in 🎯

If you’re looking to embark on your own contest prep in 2026 or 2027, then you need more than “just protocols” to follow

You need the support system
The network
The accountability
The motivation & inspiration
The insights to deal with tough situations

And you need someone in your corner who understands, and is going to help & guide you

If you want a hands-on approach from a coach, and you want to be coached by a Men’s Physique Pro, then drop me a DM saying “PREP”, and I’ll sort the rest

Let’s make it happen for you in 26/27 🔥💪🏼 by @reece.kyffcoaching

48

2

a year ago

It’s all well and good being able to coach a client to get lean…

But can you do it WITHOUT using fat burners?
Without peptides? Or other enhancements?

Can you do it without crashing his hormones?
Can you do it without making him do an hour of cardio every day?

Can you do it… with a vegetarian diet?

And can you get him peeled enough to actually be competitive?

I’m not sure many coaches can say yes to all of those things.

… But yes… I can 😎

That’s what we did with big Jon, here.

This is a transformation from September 2025 to October 2026

We spent 12 weeks in a tidy up
Then 5 weeks in maintenance over Xmas
Then into a 4.5 month build phase
Into a 4 week pre prep diet
Then into a 16 week prep

Got jacked. Got diced. Won his first show.

Got 4th in Britain with PCA.
Then 2nd in Britain with WNBF.

3 shows nailed. Jon’s first EVER shows.

There’s a seriously bright future ahead for this guy 🏆

And he can actually ENJOY bodybuilding, because he doesn’t have to fvck himself over to get shredded

And that’s down to meticulous coaching…

I make sure to do this with all of my athletes

I don’t allow myself to get lazy and just “whack him on the stairmaster an hour every day and slash his calories”

Lazy coaching that. None of that over here, thank you!!

If you’re looking to compete in 2027/28 👇🏼

Then, be like Jon.
Get on the team 12+ months ahead of time.
Give plenty of time to make the necessary changes.
NOW is the time to get started.

Drop me a DM or fill in my 1-1 enquiry form in my bio 💙 by @reece.kyffcoaching

56

2

6 days ago

Come on a 6.5 year competing journey with me 🏆😌

Since April 2019, I’ve competed in 15 shows

5 in 2019
2 in 2022
3 in 2023
5 (so far 👀) in 2025

It’s taken me 11+ years of training, and 6.5 years of competing to finally earn my pro card

But on my way to getting “the card”, I’ve had some pretty successful results!

In 15 shows I’ve managed to win 7 🥇
I’ve won 2 overalls 🗡️
I’ve placed 2nd in the UK twice 🥈
I’ve managed to beat some UK & World champions 🤯

When I reflect on my competitive journey, it really reminds me of “young Reece” - when it was merely a dream to be doing what I’m doing today

If I didn’t fall in love with bodybuilding all those years ago, god knows what I’d be doing today

Probably a Hyrox 😷🤣

But in all seriousness, I owe a lot to bodybuilding

This has been my passion, and my sole focus for the best part of the last 7-8 years

And I’m suuuper excited for what’s ahead

I want to use my experience & knowledge to help more guys get on stage, and to bring a physique you can really be proud of

It’s about building the shape, filling the gaps in the physique, and achieving ultimate aesthetics

Then finishing the Men’s Physique look by bringing some trademark conditioning & posing

If you want to get on stage, and be coached by someone with more experience than most

Then drop me a message saying “PHYSIQUE”, and I’ll walk you through how the process works

Is it YOUR time? by @reece.kyffcoaching

387

24

a year ago

When it’s all WORTH IT 😍🏆

@kieranclarkson

Kieran enquired to join the team for prep coaching back in March…

THIS YEAR!!

So this transformation you’re looking at is literally only 7 months apart.

I think we’re safe to say we’ve done some incredible work together

And that’s been topped off with Kieran’s first ever top 3 placings!

He WON his first class 🥇
And then got 2nd in his other 2 classes 🥈

Imagine that - from never placing before, to getting top 2, 3 times, in 1 day

After a mentally challenging prep, that’s exactly what Kieran needed

It was confirmation that he is good enough, and he’s a lot better than he thought he was 👌🏼

And Kieran is my first ever prep client NOT living in the UK. He’s based out of Utah, USA

So the communication, call times, show day times, and all that jazz was a little out of whack for me

But we made it work, nailed the look, and made sure Kieran felt like I was there with him on show day 🎯

With frequent FaceTimes, phone calls, multiple WhatsApp check-ins, food manipulations, staying up til 1-2am to watch the live stream

I loved it 💙

But that’s it for Kieran this season. Plans for next season are in place. Until then, we grow!!

Are you looking to compete in 2027/28?

If so, it’s wise you get started earlier in the process than what Kieran did 😂

Drop me a message to find out about my comprehensive contest prep coaching offer

Or just watch us continue to grow, and hopefully you don’t come up against any KYFF Athletes in the future… 😉 by @reece.kyffcoaching

33

3

16 hours ago

FULL PULL DAY ⚡️➡️

Currently in the process of refining my training plan to get the last juices from the final squeeze of the build phase…

On my pull day, back generally is the focus point rather than biceps.

Unfortunately not tryna force too much arm growth right now, so I can keep my proportions in check. This chest needs to come up!!

Maybe that’ll be the next set of training videos… anyway, scroll and read

EX 1 - Neutral grip pulldowns

Sets 1 & 2 on PB weight (set 2 is being shown)
Set 3 I dropped the weight and emphasised TUT

No straps required m8

EX 2 - Bent over barbell rows

Set 1 was a “fvck it” set. 140kg. Big PB!
Set 2 I dropped down to 120kg for a cleaner set

That’s all that was needed. Back was cooked!

Zero lower back DOMS or fatigue here. When you nail this movement and have been doing it for 10 years, the back gains have been developed, so rows don’t hurt it.

EX 3 - SA cable row

Sets 1-3 all on a new, higher weight. So I guess that’s a PB too

Set 2 is being shown here

Again when you get these right they’re hard to beat

EX 4 - Straight bar cable curl

2 sets of 10-15 reps here.

I’m not quite there yet, but almost fully stacking this one 😆

Emphasis on keeping the biceps under tension by not fully extending at the bottom, and shifting my elbows forward slightly at the top to sharpen the contraction

EX 5 - Incline dumbbell curls

Just 1 FVCK OFF set here 😂😂

Curl the 15’s to failure. Then rest pause (rest 20 secs & go back in for more reps).
Then rested for 10 secs. Sat on the end of the bench and unilateral curled to failure.
Then rested 10 secs. Stood up and then curled unilateral to failure again. Done. by @reece.kyffcoaching

57

3

2 days ago

FIRST POSED CHECK-IN VERSUS PRE STAGE CHECK-IN

@akantonyy

When you’re “just getting started” the vision for stage can seem like a lifetime away

“How will I ever get in the right condition?”
“Do I have enough size?”
“I can’t even pose properly yet”
“I don’t want to embarrass myself”
“Am I even gonna be any good?”

I get it - but that’s why you do what Ant did…

He got started with me just shy of 12 months before he ever got on stage

Meaning we could SQUASH any of the uncertainties and self doubt that he had

Not that there was many for Ant, to be fair 🤣

But nonetheless we’ve had one hell of a rollercoaster with shows this year 😂

2x 🥉 in untested lineups
A 7th place at PCA Naturals
And a 4th place at WNBF Supernaturals

Now for the ‘7th place’ show, it turns out the water and sodium protocols weren’t being adhered to properly - which is what caused the look to be off on that show day

Massive shame as that’s the show we wanted to prioritise, but we all took lessons from that

1 week, and 5.5kg later, Ant came in with his best look yet - he was just a little flat

That’s because I was holding back from carbing too heavy after the previous weekend’s look

It was simply the safer option, and it definitely paid off, but if we came in fuller it would’ve been a top 3 placing for sure.

Nonetheless, super proud of you this season mate, taken the results on the chin, and ended it on a high 🙌🏼

That’s what it’s about! The level up!

At least this means we KNOW for certain the next run is gonna be crazy 😮‍💨😮‍💨

If you wanna compete in 2027/28, then get in touch ASAP.

I cover all bases - nutrition, training, recovery, posing, show day attendance, tanning, and meticulous coaching. At no extra cost.

Get in touch & join the team 🧬 by @reece.kyffcoaching

78

4

3 days ago

Champion abs routine 🏆

Treat them like any other muscle…

Use tempo’s, resistance, and hit them with intensity

3 sets on each for me 👌🏼 by @reece.kyffcoaching

61

1

4 days ago

As a natural lifter, tryna maximise growth, you’ve gotta focus on these things

Otherwise you’re never gonna quite live up to your own standards

Perform better, look better, place better.

Simple as that

Message me for body transformation, or contest prep coaching.

It’s what we do 📍 by @reece.kyffcoaching

50

2

7 days ago

THE START VS THE STAGE 🔥 @robnewlands.dswm

Rob approached me for coaching back in June 2025

He wanted to be fitter
He wanted to be healthier
He wanted to be leaner

And then he said something that really made my ears perk up…

“I’ve always thought about competing, even 10 years ago I wanted to give it a go”

“But life has just gotten in the way, becoming a head teacher, then COVID, then going through a job transition…”

It’s common - life happens

And without someone actively pushing you and holding you accountable, a huge goal like that can feel impossible to ever achieve

But Rob came to the right guy 😉

I never put pressure on Rob to compete, but I outlined a sustainable plan with a sustainable approach

This got Rob feeling confident in his ability to tick all the boxes necessary to go through a contest prep

We nailed his first cut
Got him into a big bulk phase
And then essentially bit the bullet, and got stuck right into prep

This prep was about putting the feelers out there, and seeing if this is really something Rob wanted to pursue

And I think we’re safe to say he loved it 👀

And we will be coming back BIGGER, LEANER, BETTER!

Can’t wait.

It’s been an absolute pleasure coaching you & getting to know you on a deeper level so far mate 🙏🏼

Top bloke

Let’s keep pushing!!

Do you want to compete in 2027/28?

If so, now is the time to start. I’ve got a small handful of prep coaching slots available. Drop me a message or fill in my coaching application in my bio if you’re serious 👊🏼 by @reece.kyffcoaching

44

8

8 days ago

86

2

9 days ago

A Prep Reflection 💭 @tyler_cussen

PEAK BULK VS PEAK SHREDS 🔪

This was the full prep transformation from Tyler this year!

From getting to the biggest he’s ever been, to the most shredded he’s ever been

Get you a man who can do both 😮‍💨

Back in November 2025 we started a tidy up phase to get Tyler into a nicer position to start prep from

(And the pic(s) on the left are from then, November ‘25)

Doing this gave Tyler the ability to chill over the Xmas period for a week or so, before having to dial back into prep!

Then we locked in, and Tyler nailed every single protocol I put in front of him

And funnily enough… he achieved a look that he will look back on in years to come and be proud of 💙

We achieved the best Tyler Cussen to date!

Perfect condition
Flowy posing
A bang on tan
And his most muscular physique yet!

The pic(s) on the right are from his show at the very start of June, this year

So by no means was this a “quick turn around”, but it wasn’t supposed to be

The goal was to keep the prep as smooth and as ‘easy’ as possible, whilst maximising results

Which is what the goal always should be - it shouldn’t be about unnecessarily putting yourself into the ground

Great work mate. Proud of ya.

Now let’s get back to growing, and 1 up this again next time 🙌🏼

I’m currently taking on a small handful more prep clients for the 2027 season.

If you want in, then get in my DM’s and let’s chat!

Once you do prep our way, you won’t wanna try another approach. by @reece.kyffcoaching

149

17

10 days ago

So cringe bro, imagine cheering on your athletes 😤

I don’t even need to explain myself here…

If you’re a coach and you don’t have passion for your clients then you’re in the wrong job 😬 by @reece.kyffcoaching

123

9

11 days ago