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🤯 Social Media Marketing & Strategy
🤳 Let’s Create Content at @studio_b_swfl
💻 Website projects
🍾 On a mission to keep Social Media SOCIAL!
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I debated gatekeeping this one… but I can’t anymore. 🤷🏼‍♀️

Whether you’re visiting Southwest Florida or you’ve lived here forever, @margaritavillefortmyers is one of the best staycation spots around. It feels like a vacation without having to pack a suitcase.

My biggest tip? Book your day pass directly through their website. It’s usually much cheaper than booking through third-party sites.

✔️ Pool and beach access
✔️ Delicious food (I’m still thinking about that honey mustard 😍)
✔️ A fun DJ that keeps the vibe going for both kids and adults
✔️ Vacation mode without the vacation price tag

If you’ve been looking for a fun day with the family, a girls’ day, or just an excuse to get out of the house, add this to your list.

Have you been to Margaritaville yet, or is this your sign to finally go? 🌴☀️

#margaritaville #swfl #floridastaycation #staycation #swflliving
2
30 minutes ago
“But Elyssa... you’re not a REALTOR.

Or a travel advisor.

Or a florist.

Or a boutique owner.

Or a fashion stylist.

Or a realtor.

You’re right. I’m not.

What I *am* is a social media marketing manager who’s spent the last 8 years learning how to sound like my clients, understand their industries, and create content that feels authentic to *them*, not me.

Does that happen overnight? Nope. It takes a little time.

That’s exactly why our onboarding process is so thorough. We ask a lot of questions, dive into your business, learn your goals, understand your audience, and get to know your voice so that when someone lands on your page, it still feels like you.

Curious what it’s like to work together? Our DMs are always open.

#socialmediaagency #socialmediamanager #websitedesigner #businessowner
3
2 days ago
Let me guess… you have reels you want to post, ideas, messages you want to share but 0 videos to use 👀 welp, friend, that’s exactly why I created my signature event: B-Roll Blitz! 🤳🎞️

Our next B-Roll Blitz is officially on the calendar for Monday, August 17 from 10 AM–1 PM at Studio B, and it’s one of my favorite ways to help business owners finally get fresh content without spending hours filming themselves.

You’ll book a 25-minute session, and we’ll capture professional b-roll video that you can use however you’d like... Think: Reels, Stories, your website, emails... wherever you need it.

It’s quick, efficient, and you’ll walk away with a library of content you’ll actually use.

Comment the word CONTENT below and I’ll send the link straight to your inbox!

#contentevent #swflbusiness #fortmyers #naplesfl #swfl
0
4 days ago
Of course I’m gonna post about things outside of my business.

How else are people supposed to find me? How are they gonna know what I’m about? How are they gonna feel comfortable reaching out?

People don’t connect with logos. They connect with people.

I’m not just here to post perfectly curated business content 24/7. I’m gonna share the behind-the-scenes, the funny moments, my family, my wins, my chaos, and the things that make me… me.

Because that’s what builds trust.

Your personality is your biggest marketing advantage. It humanizes your brand, gives people something to connect with, and reminds them there’s an actual human behind the screen.

So yes, I’ll keep posting about my life right alongside my business. And I think you should too. 🫳🎤

#humanfirst #branding #personalbranding #socialmediamarketing #smmlife
4
5 days ago
If I were planning your content this week, here’s exactly what I’d post. 👇

📆 Monday: Hop on a trend, but make it your own.

Use the “I didn’t have a pen and paper” audio from Beyonce, and tell a story about a time you did something bold, random, or a little audacious that ended up paying off. People remember stories.

📆 Tuesday: Teach something helpful.

Share a tip that feels like kindergarten knowledge to you, but could be brand new to someone else. Don’t think “something they can Google.” Think about a question a friend or client asked you recently. That’s the kind of content people save and follow for.

📆 Wednesday: Keep it simple with a B-roll reel and a hook that stops the scroll.

Try something like:
• Girl to girl (bold statement)
• If I were (your ideal client), here’s what I’d do (solve a problem)
• ISO of all the (your target audience) who are struggling with (your target audience’s pain point)
• Here’s your sign to (what do they need that you can help with?)
• I think we just became best friends if (solve a problem and relate)
• Can we talk about (something slightly unhinged that will stop the scroll)
• POV reel

A good hook should make your ideal client stop and think, “Wait... are they talking to me?”

📆 Thursday: Tell people what you’re selling, what problem it solves, who it’s for, how they can work with you, don’t make them guess.

📆 Friday: Make people laugh.

If you can make someone smile, they’re much more likely to remember you, share your content, and come back for more.

👋 Hi! I’m Elyssa Bloom. I’ve been helping businesses grow through social media for the last 8 years. Follow along for marketing tips, content ideas, and local events. And if reading this made you think, “I don’t have time for all of this,” let’s chat. We have customizable social media packages for every stage of business. 💛

#contentstrategy #socialmediamanager #socialmediamarketing #businessowner #swflbusiness
6
5 days ago
I’m still trying to find the words after last night… 🤍

@studio_b_swfl isn’t just a space with pretty walls and good lighting. 

It’s a place where businesses tell their stories, creators bring their ideas to life, photographers create magic, and people have the freedom to create without limits. 

Seeing it filled with so many people celebrating that vision last night was something I’ll never forget!!

To everyone who already booked a membership , rented the studio, shared a post, told a friend, or simply believed this crazy idea could actually work… thank you! 

A huge thank you to our incredible sponsors for helping make the night so special. Please show these amazing local businesses some love:
🤎 @_theboardhouse 
🤎 @afmedia.fl 
🤎 @carloslmoreno 
🤎 @bloomsandbottlesmobilebar 
🤎 @crumptoncreamery 
🤎 @bigenergycafe 
🤎 @hanooie 

Thank you to my Bloom Digital Creatives team, especially @esti_kenzie , for riding every high, every stressful moment, and every “we’ve got this” right alongside me. 

Thank you to the Estero Chamber community and Mayor for welcoming Studio B with open arms.

To my village, especially the friends who took my boys this summer because apparently opening an entire business on the first day of summer break sounded like a great idea… thank you. You truly kept me sane!

And @jsbloom514 … thank you for saying yes to another one of my crazy ideas. Thank you for being the painter, builder, mover, handyman, problem solver, and my biggest supporter. None of this would exist without you!

Last night wasn’t just a launch party. It was a reminder of what can happen when a community shows up for someone’s dream.

Thank you for believing in me. Thank you for believing in Studio B. I can’t wait to see what we create together! 🥂🤎
58
7 days ago
“Should you post your kids on social media?”

It’s a question I get asked a lot, and my answer is always the same: Do what feels right for your family.

I choose to share my boys because they’re a huge part of my life, but I also have a few personal rules I try to follow:

• Share what you’re comfortable sharing- don’t let social media pressure you either way.
• Don’t post in real time. I almost always wait until we’ve left.
• Avoid sharing places your kids can regularly be found, like their school, sports schedules, or weekly activities.
• If other children are in a photo or video, always ask their parents before posting.
• If your family is recognized in public because of social media, it may be worth being even more intentional about what you share.
• As your kids get older, ask if they’re okay with being posted. They deserve a say, too.
• Take a minute to look at the background before posting. Addresses, license plates, school logos, and other personal details can easily sneak into a photo.

At the end of the day, there’s no one-size-fits-all answer. Every family has a different comfort level, and that’s okay.

If you found this helpful, feel free to share it with another parent or creator. We could all use a little more social media etiquette!

#socialmediaetiquette #motherhood #parentingblogger #socialmediatips #motherhood
8
11 days ago
Little touches to make your b-roll sessions a success! 

#contentcreation #contentstrategy #contentday #socialmediamanager #swfl
0
13 days ago
What if we all stopped trying so hard to be “professional” on social media?

What if we posted the laugh that wasn’t planned, the blooper we almost deleted, the random thought that made us smile, or the messy middle instead of waiting for everything to be perfect?

I have a feeling we’d connect a whole lot more.

Somewhere along the way, we started believing that polished was the goal. But the people I remember online aren’t the ones with perfect transitions or flawless captions. They’re the ones who feel like real humans.

So here’s your reminder: show up as your authentic self.

The right people won’t be turned away by your humanity… they’ll connect because of it.

Should i start the unprofessional challenge? 👀

Shoutout to @brittanyantonijevic for always being weird with me!

#contentgoals #contenttips #businessowner #socialmediamarketing #socialmediamanager
6
14 days ago
A little BTS from our last B-Roll Blitz, and we’re still obsessed with how much content we create in just 25 minutes. 👏

These sessions are perfect if you need fresh content without blocking off half your day. Quick, affordable, and packed with scroll-stopping clips you can use for Reels, Stories, ads, and pretty much every corner of your social media.

Lately we’ve been loving the @studio_b_swfl cyc wall. That clean white background leaves plenty of negative space to layer text, hooks, and messaging right over your videos, which makes editing (and grabbing attention) so much easier.

📅 Mark your calendar: Our next B-Roll Blitz is August 17!

If your camera roll is running low on content, this is your sign. 😉

#socialmediamarketing #socialmediacontent #contentevent #swflbusiness #socialmediastrategy
2
17 days ago
Nothing like a last minute idea! She even got hate on the post- so you know it’s good! #viralmarketing #socialmediamanager #smm #contentstrategist
0
19 days ago
If real estate was like the World Cup… ⚽️🏆

If your goal is to score a spectacular new home contact me for a private tour.

GO TEAM USA! 🇺🇸

#buyfromburnham #thewildblueguy
11
22 days ago
back to up