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At a time of uncertainty across the region, 100 reasons we love the Middle East and North Africa is our ode to the incredible people, places, hotels, food, crafts and creativity that shape this mesmerising, oft-misunderstood corner of the world. And a reminder, in unsettling times, of what endures. Now weโ€™ve gone out and asked some of our favourite people to tell us what they love most about the region. First up, French-Tunisian @elseed, whose work explores identity, culture and connection through art. Watch the full video at the link in bio. ๐Ÿ”—
61
10 days ago
Gems of Arabia Podcast | โ€œThe Best Collaborations Are the Ones Where Neither Side Loses Their Identity.โ€

What if the secret to a great collaboration isnโ€™t compromise, but authenticity?

From Louis Vuitton to communities around the world, eL Seed shares why the most meaningful collaborations happen when each partner stays true to who they are while creating something greater together.

Itโ€™s a perspective that challenges the way many of us think about partnerships, creativity, and culture.

This is one of the many gems from the Gems of Arabia Podcast.

Watch the full episode by clicking the link above, and donโ€™t forget to subscribe to the Gems of Arabia YouTube channel for more conversations with the regionโ€™s leading creative voices.

@elseed

ุจูˆุฏูƒุงุณุช Gems of Arabia | โ€œุงู”ู†ุฌุญ ุงู”ุดูƒุงู„ ุงู„ุชุนุงูˆู† ู‡ูŠ ุชู„ูƒ ุงู„ุชูŠ ู„ุง ูŠูู‚ุฏ ููŠู‡ุง ุงู”ูŠ ุทุฑู ู‡ูˆูŠุชู‡.โ€

ู…ุงุฐุง ู„ูˆ ูƒุงู† ุณุฑ ุงู„ุชุนุงูˆู† ุงู„ู†ุงุฌุญ ู„ูŠุณ ููŠ ุงู„ุชู†ุงุฒู„ุŒ ุจู„ ููŠ ุงู„ุชู…ุณูƒ ุจุงู„ุงู”ุตุงู„ุฉุŸ

ู…ู† ุชุนุงูˆู†ู‡ ู…ุน Louis Vuitton ุงู•ู„ู‰ ู…ุดุงุฑูŠุนู‡ ู…ุน ุงู„ู…ุฌุชู…ุนุงุช ุญูˆู„ ุงู„ุนุงู„ู…ุŒ ูŠุดุงุฑูƒู†ุง eL Seed ุฑูˆู”ูŠุชู‡ ุญูˆู„ ูƒูŠู ูŠู…ูƒู† ู„ู„ุดุฑุงูƒุงุช ุงู”ู† ุชุฎู„ู‚ ุดูŠูŠู‹ู”ุง ุงู”ูƒุจุฑุŒ ุฏูˆู† ุงู”ู† ูŠูู‚ุฏ ุงู”ูŠ ุทุฑู ู‡ูˆูŠุชู‡.

ู‡ุฐู‡ ูˆุงุญุฏุฉ ู…ู† ุงู”ุจุฑุฒ ุงู„ุงู”ููƒุงุฑ ุงู„ุชูŠ ุดุงุฑูƒู‡ุง ููŠ ุจูˆุฏูƒุงุณุช Gems of Arabia.

ุดุงู‡ุฏูˆุง ุงู„ุญู„ู‚ุฉ ูƒุงู…ู„ุฉ ุนุจุฑ ุงู„ุฑุงุจุท ุงู”ุนู„ุงู‡ุŒ ูˆู„ุง ุชู†ุณูˆุง ุงู„ุงุดุชุฑุงูƒ ููŠ ู‚ู†ุงุฉ Gems of Arabia ุนู„ู‰ ูŠูˆุชูŠูˆุจ ู„ู…ุชุงุจุนุฉ ุงู„ู…ุฒูŠุฏ ู…ู† ุงู„ุญูˆุงุฑุงุช ุงู„ู…ู„ู‡ู…ุฉ.
75
24 days ago
We should all be Nomadsโ€ฆ
22
a month ago
๐Ÿ“San Francisco Part 1
#ineachothereyes #thestoryofthemoon #SQ
๐ŸŽฅ @aarondelacruz
16
2 months ago
Dropping some love in Marrakechโ€ฆ
#jmaaalfnaa #love #templatesoflove
๐ŸŽฅ @t.01st
37
6 months ago
Tacapae is off to Marrakesh with Hassan Hajjaj (@hassanhajjaj_larache)!

We brought the Olive Petrol bottle from Gabeฬ€s with us, a small piece of home meeting his. It sat with us at cafeฬs, in studios and on rooftops. 

๐‘จ๐’๐’… ๐’๐’ ๐‘ญ๐’“๐’Š๐’…๐’‚๐’š ๐’š๐’๐’– ๐’‰๐’‚๐’—๐’† ๐’•๐’‰๐’† ๐’„๐’‰๐’‚๐’๐’„๐’† ๐’•๐’ ๐’Ž๐’†๐’†๐’• ๐’•๐’‰๐’† ๐’‚๐’“๐’•๐’Š๐’”๐’•๐’” ๐’‚๐’๐’… ๐’๐’˜๐’ ๐’‚ ๐‘ฏ๐’‚๐’”๐’”๐’‚๐’ ๐‘ฏ๐’‚๐’‹๐’‹๐’‚๐’‹ ๐‘ช๐’๐’๐’๐’†๐’„๐’•๐’๐’“โ€™๐’” ๐‘ฉ๐’๐’•๐’•๐’๐’† at Jajjah (@jajjah.tea)!

credit : @chopemdownfilms @arthurdupeuty
17
6 months ago
Moments!
#โ€ฆ
9
8 months ago
โ€”โ€”
ู†ุญุชููŠ ุจุชุนุงูˆู†ู ูŠุฌุนู„ ู…ู† ุงู„ูู†ู‘ ู…ุณุงุญุฉู‹ ู„ู„ุฎูŠุฑุŒ ูˆู…ู† ุงู„ุฌู…ุงู„ ุจุงุจู‹ุง ูŠุตู„ ู…ู†ู‡ ู†ูˆุฑ ุงู„ู…ุนุฑูุฉ ุงู•ู„ู‰ ุทูู„ู ูŠุญุชุงุฌู‡ุง ุนุจุฑ ู…ุจุงุฏุฑุฉ โ€œุชุจู†ูŽู‘ ู…ูƒุชุจุฉโ€.
ู†ุชุทู„ุน ุงู•ู„ู‰ ู…ูˆุงุตู„ุฉ ู‡ุฐุง ุงู„ุชุนุงูˆู† ุงู„ุฐูŠ ูŠุฌู…ุน ุจูŠู† ุงู„ูู†ู‘ ูˆุงู„ุบุงูŠุฉ. ๐Ÿ’™

We celebrate a collaboration that transforms art into a force for good, and beauty into a doorway through which knowledge reaches a child who needs it through the โ€œPledge a Libraryโ€ initiative.
We look forward to continuing this journey, where art meets purpose. ๐Ÿ’™
6
8 months ago
With @elseed as a @kalimatfnd Ambassador we believe we can bring more books to more children and in doing so expand their worlds.
 
ุงุฎุชูŠุงุฑ ุงู„ูู†ุงู† ุงู•ู„ ุณูŠุฏ ุณููŠุฑุงู‹ ู„ู€โ€ู…ูˆู”ุณุณุฉ ูƒู„ู…ุงุชโ€ ุณูŠุชูŠุญ ู„ู†ุง ุชูˆููŠุฑ ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ูƒุชุจ ู„ู„ู…ุฒูŠุฏ ู…ู† ุงู„ุงู”ุทูุงู„ ูˆุจุงู„ุชุงู„ูŠ ุชูˆุณูŠุน ุนูˆุงู„ู…ู‡ู….
43
8 months ago
What I enjoyed the most!
#templatesoflove #zarzis #elseed

Thank you @dar_oomi for the warm welcomeโ€ฆ

๐ŸŽฅ @spencershea of @chopemdownfilms
43
9 months ago
Unboxing more than eyewear. unveiling art, vision, and style 

Pre-order eyewa x eL Seed exclusive collection now on the @eyewa app.
Launching October 16. 

ุงูƒุชุดู ู…ุนู†ุง ูƒู„ ุชูุตูŠู„ุฉ ู…ู† ูƒูˆู„ูƒุดู† ุงู•ู„ ุณูŠุฏ ุงู„ุญุตุฑูŠุŒ ุญูŠุซ ูŠู„ุชู‚ูŠ ุงู„ูู† ุจุงู„ูุฎุงู…ุฉ ุงู„ุนุตุฑูŠุฉ ู„ุฑูˆู”ูŠุฉ ู…ุงู‡ูˆ ุงู”ุจุนุฏ.. 
ุงู”ุทู„ุจ ู…ุณุจู‚ุงู‹ ุงู„ุงู“ู† !
ูŠุชูˆูุฑ ููŠ 16 ุงู”ูƒุชูˆุจุฑ.

#eyewaxeLSeed
8
9 months ago
Hassan Hajjaj x Tacapae 
3 bottles to taste, to keep, to collect 

Available exclusively on Tacapaeโ€™s official website
๐Ÿ”—๐Ÿซ’ Link in bio

Credit @bachir_tayachi
9
10 months ago
back to up