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@hasbro

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Creating joy and community through the magic of play. ✨ #Hasbro
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Hasbro has spent decades finding new ways to bring their characters to life, through toys, film, games, theme parks, and more. Today, they took the next step. Comment "Voice" for the link. Developers, enterprises, and app and experience builders can now integrate rights-cleared voices for Hasbro characters like Cobra Commander, Megatron, Col. Mustard, and Optimus into their products and experiences via the ElevenLabs Iconic Marketplace. Built in partnership with Hasbro and voice talent, these voices enable creation with trusted, licensed IP.
53
15 hours ago
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Meet Sixth Wall: Hasbro’s new AI studio. 🎙️✨ Built to bring iconic characters into the age of AI through authentic, licensed character experiences, Sixth Wall is grounded in a simple belief: characters must remain true to their creators, their brands, and the fans who love them. 🫶 What makes Sixth Wall different? ✔ Created for builders, rights holders, and partners to build trusted character experiences. ✔Talent-first, with a participation model that compensates performers and uses only authorized voice recordings. ✔ Powered by CharacterOS, designed to preserve character personality, canon, voice, and safety guardrails. ✔ Introduces Behavioral Licensing: a new approach focused on how characters think, speak, and interact. ✔ Built on Hasbro’s AI Principles, with commitments to safety, transparency, human creativity, and community respect. We’re also proud to launch with @elevenlabsio bringing select Hasbro characters to the company’s Iconic Marketplace. 🙌 ⬆️ Watch to hear directly from some of our legendary voice talent. 🔗 Learn more at the link in bio.
199
16 hours ago
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Meet Kathy ✨, she helps bring fans closer to the brands they love through marketing across retail, e-commerce, and hobby shops including our Wizards Play Network (WPN). International Day of Play is almost here! 🎲 Check the link in bio to find a local WPN store and join the fun.
6
2 days ago
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Not your average day at the office: watching the newest Star Wars film on opening day with Action Buddy Grogu🌌🎬
7
8 days ago
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Celebrating women innovators at Hasbro HQ.✨ Last week, we hosted our 2025 Women Innovators of Play Design Challenge winners for a full day of mentorship, collaboration, and all things play. From meeting our teams to touring our model shop, it was an inspiring reminder of the creativity shaping the future of our industry. 💡 Congrats again to our winners, Remy Hilpp, Britta Nauta-Larsen, and Kate Hunt. 👏 Think you’ve got the next great toy or game? Our 2026 Design Challenge returns this fall. Start brainstorming now! 👀 Check out our website to learn more. (Link in bio) #WomenInnovatorsOfPlay #WomenInToy #ToyDesign #Innovation #WomenInBusiness
32
23 days ago
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At Hasbro, we believe play brings people together and creates real impact 🌎✨ That’s why we were at Engage for Good, where purpose meets action 🤝 @engageforgood @firstbookorg
19
a month ago
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Ever wonder what it's like to work in TV? Spend the day with Lauren at Hasbro's LA office 🎬✨#teamhasbro #dayinthelife
33
a month ago
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What do our leaders actually do all day? 🤔 We asked them to describe their roles… without saying their job titles. The result? A fun look into the many ways leadership shows up across our business. Drop your guesses below before the reveal 👇 **Check out more content like this on our Life at Hasbro TikTok 👀
7
a month ago
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We love getting to see bits of ourselves reflected in the characters we admire and legendary writer Larry Hama discusses why so many people find G.I. Joe relatable. The G.I. Joe: A Real American Hero Compendium Sets 1+2 cover all your favorite characters, which is available now on Kickstarter. Pledge now at the link in bio.
30
2 months ago
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