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The AI Registration Platform ✨ that turns data into direction - driving growth, executing tasks and filling start lines. 📈📋🙌🏻
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🚨 WIN THE ULTIMATE MINISTRY OF SOUND GAMES EXPERIENCE (WORTH £2,600) 🚨
 
We’re giving one lucky winner:
⚡ 1 x Pairs Ticket to @ministryofsoundgames (worth £180)
Compete in pairs across five workout zones powered by live DJs, then head into the social & recovery after-party with food, drinks, ice baths, recovery experiences and more.
⚡ 2 x 12-Month Club Memberships to @theministry.london (worth £2,400)
Workspace & members’ club by Ministry of Sound - the perfect place to train, recover and get ready for your next Games.
 
To enter:
⚡ Like this post
⚡ Tag your Games partner
⚡ Follow @ministryofsoundgames and @letsdothis.com_
 
Winner announced on 19.06. Ticket can be used on 27.06 or 17/10.
108
a month ago
Most people talk about finding joy in their work. Hugh Brasher reframes it entirely.

As CEO of the London Marathon Events, the most entered sporting event on the planet, Hugh doesn’t talk about what the job gives him. He talks about what it gives everyone else.

That’s what Hugh builds for. Not personal fulfilment. Not legacy. Just those life changing moments.

And it got us thinking, that’s the real measure of a great event. Not just the numbers, logistics and medals. But whether the people who showed up left as someone slightly different to who they arrived as. The joy happens when the impact is real.

Episode one of Pioneers is out now. Give it a listen, subscribe and stay tuned for more. Link in bio ☝️
2
2 months ago
How do you actually get the right people on the bus?

That’s what Sam put to Hugh Brasher, CEO of the London Marathon Events, one of the most respected operators in global running events in the first episode of our Pioneers Podcast. 

Hugh’s answer is one of the most practical things you’ll hear a leader say on building a team. He uses LME’s Group CFO, Jeanette Wong as the specific example of how he found someone of that calibre, gave her the runway to scale into her full potential, and built a team around her that now delivers some of the biggest events in the world. 

When Hugh started at LME the team was about 22. Today it’s about 160. Most leaders know the principle. Very few build for it. 

Episode 1 is live now. Full episode at the link in bio 🎙️

Pioneers is a new series of conversations with the people shaping the future of mass participation events. Sam sits down with the leaders, organisers and operators we’ve learned the most from. 

Make sure you subscribe to stay tuned for more. 🧑‍💻
2
2 months ago
The start of something really powerful. 

Sam turning up at Hugh’s house at 11pm to get the contract signed. Hugh let him in. Made him an omelette. They sat at the kitchen table until 3am. 

That night quietly became one of the building blocks of a partnership behind one of the most iconic events in the world. 

This got us thinking: 

-> Show up in person. Sam didn’t send another email. He got in the car. He made it happen. 
-> Lead with curiosity, not the agenda. They talked about the industry, about people, about ideas. Then the magic happened. 

Full interview with Hugh Brasher on the podcast link in bio 🎙️
0
3 months ago
New world records. New ballot record. A new era for marathon running. 

Which means no better time to launch Pioneers, our new interview series exploring what actually drives growth in the world’s best events. 

Our CEO, @sambrowne sat down with Hugh Brasher, CEO of the London Marathon Events, to talk about what it really takes to build events at scale, and ones that create life changing moments. A record 1.33 million people applied to run the 2027 London Marathon. Hugh sheds light on building something truly iconic.

They got into:
- What it actually takes to build a world class event from the ground up
- How you keep a team curious when the stakes are high
- The joy and life changing power behind it all
- What event organisers should hyper focus on
- The toughest moments Hugh has faced

We’re super excited for this one, and we’ve got a lot more coming, so stay tuned.

Watch the full episode by clicking the link in bio 👉🏻

Search us and listen on Spotify + Apple 🎧

#pioneers #newseriesalert #londonmarathon
7
3 months ago
🚨 REMEMBER THIS WHEN RUNNING THE LONDON MARATHON 🏃‍♀️

Comment “Browne” and we’ll DM you the full episode 📲

You’re going to feel tired.

Your legs will go.
Your pace will drop.
Your mind will start negotiating.

That’s not failure.
That’s the marathon starting.

Keep going.

On Sunday, it’s not about pace.
It’s about showing up.

For every early morning.
Every mile no one saw.
Every moment you nearly quit… but didn’t.

26.2 miles doesn’t change who you are. It reveals it.

See you at the start line 💪🙌
26
3 months ago
🚨 Share this with a loved one running the London Marathon 🙏

Comment “Browne” and we’ll DM you the full episode 📲

There’s a fine line between pushing yourself and pushing yourself too far.

Sunday will be hard. It will be painful. You will need to dig deep and push through.

BUT there is a limit which you should not cross.

Listen to your body and be careful. 

And good luck! You’ve got this! ❤️🏃‍♀️
4
3 months ago
Don’t be this person at London Marathon 😂🎧

Comment “Browne” and we’ll DM you the full episode 📲

Sam Browne is the CEO & Co-Founder of Let’s Do This, the AI registration platform for the London Marathon, and discusses how special the London Marathon is.
92
3 months ago
When celebrities run marathons… 🙈

Comment “Browne” and we’ll DM you the full episode 📲
22
3 months ago
Spencer gets CALLED OUT 😂😅

Comment “Browne” and we’ll DM you the full episode 📲

Sam Browne is the CEO & Co-Founder of @letsdothis.com_ the AI registration platform for the London Marathon.
407
3 months ago
Only 10 spaces left! 👀
 
This is your last chance to sign up for the AJ Bell Great South 5k on Saturday 18 October, AND your very last chance to be part of the 35 years celebrations this weekend!🏃🏃

Sign up now before it’s too late and we’ll see you on the start line in Portsmouth & Southsea this Saturday 👉 #LinkInBio
2
9 months ago
⚡️COMPETITION TIME ⚡️

We’ve teamed up with @letsdothis.com_ to give you the chance to WIN a pair of tickets to METRIX London on 7th Feb and a METRIX t-shirt. All you have to do is:

- Like this post
- Tag your doubles partner
- Make sure you’re both following @metrix.events & @letsdothis.com_ 

Bonus points for resharing on your stories! 

Winners will be selected and notified via DM on 20/10/25. Over 16s only. Ts & Cs apply.

Good luck! 🤟🏼

#METRIX #MusicPowersPerformance
282
9 months ago
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